Since the debut of her single, How To Love (feat. GRAY), a month ago, Achiraya "Ally" Nitibhon has become a hot topic in the T-pop music circle.
Launched on Apple Music, JOOX, Spotify, YouTube Music, TIDAL, TrueID Music and more than 130 platforms around the world on Feb 18, the pop and r&b song features Thai, English and Korean lyrics with Korean rapper/producer Lee Seong-hwa aka Gray featuring on the rap part.
The music video received one million views as soon as the song was released on the YouTube channel 411ent and it has also peaked at number one on the Top 100: Thailand, Apple Music, iTunes Top Song Charts Thailand, and Spotify Thailand Top 50.
So far, the video has over 14 million views and the reviews are positive both locally and internationally. This has made the 15-year-old Ally, who spent a year in South Korea training hard on her singing, dancing and performing skills, the hottest female solo artist under the Four One One Music (411 Music) label.
To celebrate the overwhelmingly positive reception of the song, 411 Music presents the "How To Love Challenge" which will allow fans in Thailand and anywhere in the world to create a video clip featuring a dance cover, song cover or any other fun idea in their own style which shows their appreciation for How To Love, to battle it out for cash prizes worth 300,000 baht.
The clips should have the song, How To Love (feat. GRAY), in the background and should be longer than one minute. The challenge is open to everyone regardless of age and gender and they can join as individuals or groups.
The winners will be judged based on their talents in three categories -- dancing, singing and creativity. The top winner of each category will receive 100,000 baht.
Clips must be uploaded to YouTube with the hashtags #HowToLoveChallenge, #Ally, #HowToLove, #411 Music, #411ENT and #ALLYandONLY.
After this, register with a form on bit.ly/howtolovechallenge by March 31. The winners will be announced on April 20 through 411 Entertainment's social media.
Visit facebook/fouroneoneent.
