Master watchmaker Piaget goes digital

The retail landscape has been changed by recent events such as the pandemic, and Piaget has accelerated its digital presence with the launch of a virtual salon that can be easily navigated upon entering piaget.v-boutique.com.

A panoramic 360-degree view allows visitors to immerse in the world of Piaget and its collections of watches and jewellery. The digital platform provides the same kind of emotional and holistic brand experience as visiting a physical boutique.

"Luxury shopping is not as straightforward as commodity shopping. It is about purchasing an intimate art piece that resonates with your values and personality. Brand inspiration and experience are key," said Petronille de Parseval, managing director of Piaget South East Asia and Australia.

Each digital pinpoint tells a story and brings the selection into focus, with details on the collection, technical specifications, pricing and product inspiration.

To make it even more interactive, a sharing function to communication and social platforms is also available. Furthermore, guests can invite friends to walk through the digital journey together in real-time.

Assistance is provided through an automated chat box and journey access bar. In addition, speaking to a professional representative by making a private virtual appointment is also possible. By doing so, the Swiss maison aims to create a one-to-one relationship and establish a personal connection with customers.

"Our virtual Piaget Salon is the opportunity to go beyond and get closer to our customers' expectations, bringing them a superior shopping experience in the comfort from their homes," said de Parseval.