It's all about the journey

Hermès Bangkok window display provides nod to Thai ancestral craftsmanship

This week Hermès stores in Bangkok reopened with eye-catching window displays by Terawat Teankaprasith -- the first Thai artist to design a scarf for the legendary French luxury house.

Decorated with hand-woven sun-dried water hyacinths, the Journey of Masan installations showcase Thai craftsmanship.

Titled "The Journey Of Masan", the installations creatively bring his vibrant carré to life.

One of the items from the Hermès autumn/winter 2021 collection, the Masan & Masan carré, comes in eight colour variations.

Featuring two woven horses in a face-to-face encounter, the design pays homage to the maison's equestrian roots while demonstrating traditional Thai hand-weaving know-how, printed on the silk scarf.

The first runner-up of Hermés international scarf design competition, Terawat was inspired by the masan, or woven horse, that he played with as a child.

Typically made by veteran craftsmen, the masan is a toy for children in rural communities and represents sustainable culture, conservation and simplified livelihoods.

The traditional toy is handcrafted from locally and sustainably harvested water hyacinths that are intertwined in sophisticated constructions without attaching other materials. This required a set of skills mastered by Thai artisans, and passed on from generation to generation.

Decorated with hand-woven sun-dried water hyacinths, 'The Journey Of Masan' installations showcase Thai craftsmanship.

Likewise, since 1837, Hermès has remained faithful to its artisan model while encouraging the freedom to create, the constant search for beautiful materials, and the transmission of craftsmanship.

Normally focusing on illustrations and graphic designs, Terawat applies his imagination to compose the new Hermès window displays while incorporating ancestral Thai know-how by using hand-woven sun-dried water hyacinths as key decorations.

The installation portrays the journey behind the creation of a masan while resonating with the annual theme for 2021, "Hermès, An Odyssey".

The maison's window displays have always been a platform for artistic expression, to exhibit the works of artists and artisans. The overall impression elaborates the design of the scarf while placing Thai craftmanship in the spotlight.

Moreover, Terawat's composition entices onlookers to admire Hermès objects and join the imaginative odyssey.

Hermès stores are located at Siam Paragon, Central Embassy, Iconsiam and Central Phuket Floresta.

Two woven horses come face to face in the Masan & Masan silk scarf designed by Terawat Teankaprasith. 

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