Consumers win as veteran editors move online

In recent years, magazine closures have become so common, it is anticipated that print media will come to the point of extinction as 21st century readers move completely to consuming information from computers and digital devices.

The Editors Society The Editors Society

A legion of online magazines will then have to fiercely battle it out to attract visitors and advertisers to their responsive platforms and social media in order to survive the digital game.

Debuting today, The Editors Society considers itself as having a competitive edge because it is uniquely operated by a batch of veteran editors, who have migrated from print to digital media.

Managing editor Anon Poungtubtim is a notable fashion and beauty guru with over 30 years of experience in publishing, which included the co-founding of Lips and Volume local magazines.

The Editors Society aims to raise a new standard in digital content, Anon enthuses, as timely and engaging articles by the experienced editors will emphasise quality writing deemed missing in cyberspace.

Today's launch at Anantara Siam Bangkok will have Anon introducing his team as well as influential guest editors: Sethpong Pawwattana (Town & Country Thailand consultant); Nichakul Kitayanubhongse (Harper's Bazaar Thailand editorial director); Supicha Sorndamrih (Cleo Thailand executive editor) and Pimra Kampanardsanyakorn (Vogue Thailand beauty editor).

Crowned as the prestigious editors of leading international magazines, the contributors will bring their rich experience, writing flair and insider's perspective on the latest lifestyle, fashion and beauty trends to the new website, whose prospective readership are mostly female in the 25-45 age group.

The rare gathering of the country's top-notch editors strengthens the website as an exceptional online read, assures Anon, who allocates 60% of the content to fashion and beauty stories; leisure, lifestyle and social issues comprise the rest.

With a link to the Lazada e-commerce site, visitors can also "Shop with Guru'' with editors' selections of trendy fashion, beauty and lifestyle products helping readers update their wardrobes to stay in style.

Offline, The Editors Society will launch trend books and organise workshops and events to physically reach out to its followers.

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