If the sight of the calm, laidback scene of Chao Phraya River is still in your head, it may be the right time to bring those memories up to date as the riverside community has been bolstered with hip tourist attractions, restaurants and bars, and a recently welcomed riverside lifestyle complex — ICONSIAM.
Reading through its directory may not give you the most comprehensive visualization, so join us as we explore some of the most exciting corners, secret dining spots, attraction points which absolutely cannot be overlooked, and must-grab deals that make the shopping experience at ICONSIAM worthwhile.
The days where luxury shopping only has to be undertaken in the heart of the city are behind us because Chao Pharaya’s cohabitee ICONSIAM houses an avenue of luxury fashion names — if that is aligned with your lifestyle. Louis Vuitton, HERMES, Fendi, DIOR, CHANEL, Versace — mainstay of the global luxury brands are harbored elegantly in ICONLUXE, the realm where you can unquestionably notice the gold-covered ceiling and engraved pillars. If your shopping journey gravitates around luxury experiences, this could be Bangkok’s most satisfying answer.
Luxury experiences may not be for everyone and ICONSIAM understands that. Vendors and flagship stores including CAZH, Loft, SIAM Takashimaya, Aland, Urban Revivo prove that there is ultimately something for everyone — to pair these items to their lifestyles.
If feeding your appetite isn’t a matter of survival, but lifestyle, ICONSIAM boasts two major venues to have your feel elated about their selection of food diners and stalls — ranging from sticky rice and mango, sit-on-stool boat noodles in SOOKSIAM to haute-level seafood treat at Jumbo Seafood, or highly praised and crowded buffet affair at CP Hilai Harbor.
Speaking of SOOKSIAM, the area explores a modeled world of Thailand’s floating market that doesn’t primarily focus on local street food such as Hat Yai crispy chicken or Thai iced tea (the southern way of tea juggling), but offers visitors a real look into Thailand’s community-sourced products, namely herbal bodycare, aromatherapy products, handwoven textiles and goods alike.
Before returning to any shopping duties, it is essential to take advantage of the tourist-exclusive privileges, and why not — it’s ultimately free of charge. Simply present your passport to tourist centers to receive ICONSIAM’s tourist card. The privileges entail considerably great rewards — from up to 30% off on 200 stores, eligibility for up to 6% on VAT refund, a relaxing lounge service, and free WI-FI connectivity (because how else would you upload your experience on Instagram?)
And before this summer comes to a close, anyone who identifies themselves as a heavyweight shopper should make lemonade out ICONSIAM’s lemons in the form of ‘Summer Holiday’ offer which present shoppers with “THANN” natural hand cream set upon spending THB15,000, and more importantly a THB1,000 gift card upon spending THB40,000. Plus, "The Giveaway Extravaganza" also offer cash coupon valued THB200 when spending only THB1,500 within one day! Sound great, right!? Don't miss it, offer valid until the end of September!
One thing every visitor must cross off their bucket list at ICONSIAM Tasana Nakorn Terrace at 6th floor is capturing the panoramic view upon its 180 degree outdoor deck which overlooks the gorgeous scene of Chao Phraya River (you can occasionally forget that you are by the river from indulging in shopping and dining pleasures for several hours at ICONSIAM). The highly recommended time is the ‘golden hour’ which happens around 5pm - 6pm, as the sun kisses the horizon.
And another catch is watching the striking display of their water fountain — which is incidentally the longest in Southeast Asia, spanning across an impressive length of 400m. The show has every day at 16:30, 18:30, 20:00, 21:30.
Reaching ICONSIAM is never a problem for anyone, tourists or locals. Taxis and app-oriented rides would be the first method off the top of the head. However, a timesaving route would be via ICONSIAM’s free shuttle boat rides from BTS Saphan Taksin station (Sathorn Pier) and 3 different piers across Chao Phraya River. Apart from the free shuttle boat, there’s a free shuttle bus that drops visitors off at BTS Wongwian Yai and Krung Thon Buri stations for extra convenience. Click here to see how to get to ICONSIAM.
