Smart produce for smart shoppers

Or Tor Kor Director Kamolwit Kaewfaek. photos courtesy of The Marketing Organisation for Farmers

The Marketing Organisation for Farmers, otherwise known as Or Tor Kor, is presiding over the Or Tor Kor Smart Expo 2019 this week, promoting food innovation and premium agricultural products.

According to Or Tor Kor Director Kamolwit Kaewfaek, the event is also an opportunity for consumers to pick up the best products directly from Or Tor Kor selected farmers nationwide.

Or Tor Kor market on Kamphaeng Phet Road in Bangkok's Chatuchak district is regarded as a model for fresh markets in Thailand. It has been hailed as one of the best fresh markets in the world.

"[At the expo] we will showcase new technology to match the event theme of 'Or Tor Kor 4.0'. There will be an app allowing buyers to meet with farmers, as well as our e-market service where buyers can shop for selected products via their smart phones," said Kamolwit.

At the fair, the Or Tor Kor Smart Pavilion will showcase certified brand products and technology. The fair zone will feature 212 booths, divided into six areas: Fresh Vegetables and Fruits, Processed Food, Organic Corner, Handicrafts, Siam Orchid Centre and Food Village.

The event will also have a Business Matching zone, designed to encourage farmers to establish more marketing channels. Workshops will take place daily on such concepts as how to cook traditional Thai food, how to add value to farm produce by creating innovative food, how to make handicrafts and how to grow plants like coconut trees using the bonsai technique.

Or Tor Kor Smart Expo 2019 runs from Thursday to Sept 1 from 11am to 9pm at Hall 7 of Impact Muang Thong Thani in Nonthaburi.

Processed organic mushroom from Surat Thani. The Marketing Organisation for Farmers

Coconut oil products. The Marketing Organisation for Farmers

Durian will be available at the fair. The Marketing Organisation for Farmers

Organic rice from Pathum Thani The Marketing Organisation for Farmers

Textiles will be available in the Handicrafts zone. The Marketing Organisation for Farmers

For more information, visit its Facebook page at facebook.com/ORTORKORSMARTEXPO or call 02-640-8013.