Pomelo, Asia's leading omnichannel fashion brand, has recently launched a new line of anti-bacterial fabric masks, with all profits donated to partner healthcare organisations in Thailand and Singapore to purchase medical supplies.
This is only part of Pomelo Cares, a multi-pronged initiative launched as part of the brand's determination to join the fashion industry's fight against the coronavirus and support the community and frontline medical sector.
The masks are priced at 190 baht per pack of three. The brand will be donating 40,000 surgical masks to the Thai Red Cross Society, with plans to donate more over the next few months.
It will also be rolling out a variety of measures over the coming months to support organisations and charities leading Covid-19 relief efforts in Thailand, Singapore and Indonesia, as well as conducting social campaigns and livestream sessions to educate consumers on social responsibility.
The Pomelo community will be donating funds to partner healthcare organisations -- the Thai Red Cross Society, Singapore's Red Cross Society, and Ikatan Dokter Indonesia (IDI-Indonesian Medical Association) -- through the Pomelo app.
They will be able to keep track of their collective efforts on the Pomelo Cares campaign site, such as how much money in total has been raised for charity, as well as the value of medical supplies donated.
Uplifting content from #PomeloGirlsAtHome, a social campaign aiming to spread positivity, unite the community, and encourage social responsibility, will be featured on the campaign site and as part of Pomelo's weekly livestream shows.
The brand will also be launching a feature on its app and website where customers can donate a pack of 15 surgical masks to partner healthcare organisations.
Visit pomelofashion.com or download the Pomelo Fashion app.
