Get fruity with Central

Freshly picked produce straight from the farm is difficult to come by for urbanites, making the fourth edition of "The Farm 2020", under the concept of "The Greatest Farm For The Greatest Food", an event not to be missed as visitors get to browse and shop for choice fruits and vegetables at 13 branches of CentralPlaza, CentralFestival and CentralWorld.

The event runs from July 5 to Dec 18.

Organiser Central Pattana has joined hands with Chia Tai Produce to bring produce from top farms around Thailand under one roof, with strict hygiene and safety measures.

The event slogan "Sharing Happiness Through Freshness And Cleanliness" aptly describes the intention behind this yearly event which has in the past drawn record crowds.

To heighten the consumer experience, farmers will be vying to draw attention to their individual harvest by offering premium quality items and products that have passed strict assessments.

There will be three sections to look out for, starting with "Greatest Fresh", where you can find fine organic fruits and vegetables served directly from the farm to consumers. Here you will also be able to pick produce with medicinal properties that can help boost the immune system.

"Greatest Food" will be filled with mouthwatering dishes that are made from only the freshest ingredients; while "Greatest Farmer" is an ideal zone for those who love to grow their own vegetables -- even with limited space. This is where you can find many different vegetable-growing kits selected by actual farmers.

For foodies in particular, don't forget to experience the taste of the six signature items of the event, which include a fresh melon shake from Thailand's leading quality farm, Chia Tai Farm.

Also on offer will be Vietnamese pizza, sugarcane juice ice cream and freshly squeezed nine-colour sugarcane juice from the "1 Rai 100,000-baht Agricultural Project"; Suwan Farm's corn milk from Kasetsart University; and kale smoothies and ice cream from LED FARM.

The two main zones will be manned by Chia Tai Farm, where you can enjoy a selection of premium fruits from Thai farmers. Some of the quality products will include Emerald Melon and Golden Sweet Melon, Pandan Aromatic Melon, Thumbs Up Watermelon, Mini Ball Pumpkin and Purple Sweet Corn. There will also be up for grabs home garden vegetable-growing kits that come with quality seeds that are easy to grow even in a limited space.

The next zone, Tops Supermarket, will offer special promotions on a variety of seasonal and imported fruits including apples, kiwis, persimmons, avocados from New Zealand, strawberries from Australia, Korean strawberries, grapes from the US, red cherries, mandarin oranges and more.

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