The marriage of PowerBuy and B2S stores at CentralWorld has resulted in a one-stop shopping destination for electronics, books and stationery.
"Customers will enjoy discovering a wide choice of products and many new categories, such as manga, smarthome and gadgets, through attractive displays, product demonstrations and in-store activities, as each category is treated as a speciality store," said Laurent Pauze, CEO of COL.
COL director Supatra Chirathivat and Central Group executive director Pichai Chirathivat attended the recent opening hosted by B2S and PowerBuy presidents Alexandre Hammel and Varawut Pongchinpak.
Influencers from DoMunDi TV joined the event, and explored the 6,000m² retail space, divided into 12 zones, such as Wireless World, Cooking Studio, Gaming Arena and Plearnground (Play & Learn).
Customers can participate in weekend activities that include classes and workshops.
"Bringing more excitement and interactions to the shopping experience will make the PowerBuy x B2S flagship store more attractive and relevant to consumers. But our success will also be measured on our ability to service customers through different channels," said Pauze.
The physical store is complemented by a seamless online to offline experience including Click&Collect, 1-hr Pick-up, e-Ordering, and Chat & Shop, together with online content and product information to facilitate customer purchasing decisions.
Edwin Yap Hawson, Isareit Chirathivat, Supatra Chirathivat, Pichai Chirathivat, Laurent Pauze, Alexandre Hammel and Varawut Pongchinpak.
Influencers from DoMunDi TV.
Parnupat Anomakiti and Sarun Rujeerattanavoraphan.
