Go clean to save the sharks

Below  Biossance skincare products are retailed at Sephora stores.

Last October, Biossance launched The Clean Academy featuring a series of engaging videos facilitated by brand ambassador Jonathan Van Ness -- the groomer and self-care advocate from Netflix's Queer Eye.

The first season of the entertaining online course, Clean Beauty 101, comprises seven lessons to simplify complex concepts and ingredients. In the first lesson, "What's Clean Beauty?", Van Ness and Biossance senior marketing director Teresa Lo define the basics of clean beauty, including ingredients, manufacturing and packaging.

The second season of The Clean Academy premiered in February. Eight lessons take a deeper look at the ingredients in skincare formulas, such as cleansers, moisturisers and sunscreens.

PhotoS courtesy of Biossance

Hosted by beauty industry experts, each video discusses often complex labels to help consumers better understand how each product works on their skin.

By providing information about ingredients, labels, products and sustainability, The Clean Academy encourages people to make more informed decisions that are better for themselves and the planet.

Left  100% Squalane Oil harvested from renewable Brazilian sugarcane.

The online academy also features a Skincare Ingredients Library, as a reference to learn more about clean and controversial compounds.

Based in Emeryville, California, the American brand has blacklisted more than 2,000 potentially-harmful ingredients from the formulation of its non-toxic vegan skincare products, retailed at Sephora stores.

It particularly opposes squalene from shark liver oil, commonly used as a moisturising ingredient in the cosmetics industry. The exploitation has contributed to a declining population of sharks, particularly those in deep water, as well as a damaging effect on the ecosystem.

However, choosing a plant-based alternative, such as olive, rice bran or wheat-germ oils, can help keep millions of sharks safe from liver harvesting.

Biossance uses ethically and sustainably sourced sugarcane, which is biofermented to obtain a highly-stable squalane featured in its clean beauty products.

Squalane mimics squalene, a lipid uniquely produced by sebaceous glands. As a natural hydrator, squalene protects the skin and keeps it supple but ageing causes the decline of the sebaceous lipid.

Below  Biossance skincare products are retailed at Sephora stores.

Biossance's beauty regime aims to maintain healthy-looking skin through multitasking 100% Squalane Oil harvested from renewable Brazilian sugarcane.

The sugarcane-derived natural compound is combined with other ingredients for Squalane + Vitamin C Rose Oil; Squalane + Omega Repair Cream; Squalane + Phyto-retinol Serum; and other skincare products.

The formulations take place in a My Green Lab Platinum Certified facility that reduces environmental impact. Its ecoconscious packaging includes sugarcane and Forest Stewardship Council-certified boxes.

Squalane + Phyto-retinol Serum with bakuchiol, a plant-derived alternative to retinol.

The innovative biotechnology and sustainable approach were laid out by its parent company, Amyris, known for developing a patented technology for producing an anti-malarial drug.

Today, Amyris is a science and technology leader of sustainable ingredients for health and wellness and clean beauty, as well as for flavours and fragrances markets.