Pomelo, a modern fashion brand with an omnichannel fashion platform, has joined with TikTok for its first-ever fashion collaboration in Southeast Asia and also introduced the "#BeBoldBeYou TikTok" challenge, which is open to all fashion enthusiasts.
The '#BeBoldBeYou TikTok' challenge promotes positive and safe self-expression. (Photo courtesy of Pomelo)
Centred around the theme "Be Bold Be You", the "Pomelo x TikTok" collection encapsulates the creative diversity of the TikTok brand and the authenticity of individuals within the community.
Through this 13-piece streetwear collection, both brands aim to inspire Gen Zs and millennials to boldly express themselves through a mix and match of unique, contemporary fashion.
The collaborative collection is available on Pomelofashion.com, on the Pomelo app, and in-stores in Thailand, Singapore and Malaysia today, which is also when the "#BeBoldBeYou TikTok" challenge also kicks off.
Both Pomelo fans and TikTok users have until March 5 to join by styling their favourite looks and showcasing multiple facets of their personal style, be it bold, expressive or confident.
This one-of-a-kind collaboration with Pomelo sees TikTok's mission to inspire creativity and let joy come to life by featuring a community of TikTok users who are fearless, unique and proud to show off their originality and authentic true selves to the world -- online and offline.
The most creative entries will stand a chance to win the full collection of "Pomelo x TikTok" and prizes worth more than 10,000 baht in total.
Pomelo will be hosting a special shoppable livestream show on the Pomelo app and Facebook page today where pieces from the collection will be unveiled for fans to get a closer look at the exclusive collection.
Visit facebook.com/pomelofashion.
