Paragon's Beauty Hall gets a makeover

Photos courtesy of Siam Paragon

Following a facelift, Paragon's Beauty Hall now accommodates more than 250 brands in a vibrant retail space spanning 4,000m².

The relaunch introduces Albion, Charlotte Tilbury, Elemis, Gucci Beauty and Hermès Beauty as five of 12 exclusive brands.

Tokyo-based Albion is notable for its "Milk First" skincare method introduced in the mid-1950s. Its best-selling Balancing Milk resembles the skin's natural moisture, with the softening effect enhancing the permeation of products subsequently applied.

Elemis is a British brand that promotes skin wellness through protecting its microflora, supporting a healthy acid mantle and fighting off aggressors. Its feel-good skincare products also deliver aromatherapy.

Since Charlotte Tilbury launched her eponymous brand in 2013, the British make-up artist has provided ready-to-wear make-up styles and beauty products through the 10 Looks Wardrobe that range from The Rebel and The Supermodel to The Uptown Girl and The Bombshell.

The Charlotte Tilbury Beauty counter also features the Magic Skin Bar shelved with award-winning cream and other skincare formulas.

Gucci Beauty encourages self expression in revealing our true selves or transforming into who we want to be. One of Gucci's transformative tools is a lipstick, available in various textures and shades, whose names are inspired by iconic Hollywood movies and characters from the gilded era.

A newcomer in the cosmetic industry, Hermès Beauty begins with a collection dedicated to lips. Designed by Pierre Hardy, the functional and refillable tubes can be kept in a canvas pouch. The French brand's leather heritage is reflected in lipstick cases made of calfskin and lined with Chagrin goatskin.

These exclusive brands have joined the Beauty Hall Festival 2021, with the shopping campaign running till end April.

Beauty Hall is located on M Floor, Paragon department store, Siam Paragon.


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