FriendsWithYou x GUESS collab pushes peace and joy
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Guess has collaborated with FriendsWithYou on an expansive capsule collection to promote positivity amid the ongoing pandemic.
"We're always looking to inspire our customers," says Nicolai Marciano, brand partnerships director at Guess. "We want our clothes to provoke a sense of celebration. We aim to get people excited not just about the product, but about their own creative expression and the fresh new perspectives of artists worldwide. This collection is a celebration of FriendsWithYou and the art they bring to the world."
FriendsWithYou is the fine art collaborative of Samuel Borkson and Arturo Sandoval III, who have been spreading the positive message of "Magic, Luck, And Friendship" since 2002. They work in a variety of mediums including painting, sculpture, large-scale experiential installations, live performances, and more recently, virtual reality and animation.
"We believe that together we can create a peaceful and joyful world by celebrating our diversities and commonalities," say the artists. "The FriendsWithYou x Guess effort will begin by bringing magical experiences, on a massive scale, sprinkled throughout the globe. Simultaneously, we will release a shirt symbolising world unity and peace and donate 100% of the proceeds to charities focused on ecological and humanitarian efforts. This is just the beginning of this collaboration that brings us closer to each other and our world."
The 81-piece collection includes designs featuring cloud graphics as a nod to light and serenity, embroidery and logos in vibrant colours while diversifying techniques provide each piece a unique feel.