Last Tuesday, Kunpimook Bhuwakul aka BamBam released his first mini album riBBon through an online showcase.
YSL Beauty Thailand's new muse BamBam. Photo: Kim Yeongjun
Earlier this month the popular Thai singer was announced the new muse of Yves Saint Laurent Beauty Thailand.
"His unique charisma, creative talent, music and dancing artistries fit YSL Beauty perfectly. He follows no norm, sees no limits and constantly pushes the boundaries of creativity," said Julie Hessel, YSL Beauty general manager for Thailand.
His free-spirit personality shines in campaign videos which convey the message: "I don't follow the rhythm; I create my own beats."
"It's a big honour for me to finally become a part of the YSL family. And I also feel like I can really be myself through music, dancing, lifestyle and more. YSL Beauty is who I am and I hope everyone can feel the energy through this collaboration," said the K-pop star.
At the age of 14, BamBam left home for South Korea in order to pursue a dream to become a singer and dancer.
For three years, he trained intensively on multiple entertainment artistries -- dancing, singing, performing. All this in Korean language, which was new for him at the time. He overcame the limitations, and never once thought about giving up his dream. Ultimately, he released a debut album with GOT7, one of the most prominent K-pop bands.
BamBam has more than 13 million followers on Instagram, and currently he's the No.1 most-followed male on Instagram in Thailand.
As the muse of YSL Beauty Thailand, he expresses his individuality through the brand's Libre, the fragrance of freedom, as well as skincare and make-up products.
In the campaign videos, he spritzes the floral-lavender Libre perfume and sweeps his lips with YSL Rouge Pur Couture The Slim Lipstick in shade No.11 called Ambiguous Beige.
Other BamBam must-haves include long-wearing and waterproof YSL All Hours Foundation and bi-phase Pure Shots Night Reboot Serum with glycolic acid and an extract from Moroccan moonlight cactus flower.
YSL Beauty Thailand's new muse BamBam. Photo: Kim Yeongjun
YSL Libre Eau de Parfum.
Bi-phase Pure Shots Night Reboot Serum.
YSL Rouge Pur Couture The Slim Lipstick.
Long-wearing and waterproof YSL All Hours Foundation. Photos © YSL Beaute
