Saha Group Fair is back for a 25th year

(Photo courtesy of Saha Group)

The highly-anticipated "25th Saha Group Fair" is going online for the second year starting from today until Sunday, via

This is the only time of year to browse more than 20,000 items from over 200 brands under the Sahapat Group, right from home and around the clock. The products cover 10 main categories -- fashion, beauty, household, underwear, mother and baby products, food and beverage, health, service and education, real estate and Buddhist ritual items.

Online shoppers will enjoy new arrivals, best-selling items as well as clearance items, with up to 80% discounts on offer. Participating brands include Wacoal, Lacoste, Guy Laroche, Kirei Kirei and Welcare.

Special for this year, the virtual fair also features made-in-Japan products from Don Don Donki, imported goods from Daiso, health and beauty products from Tsuruha Super Drugstore, as well as supercars and used vehicles.

This year's edition will make online shopping even more convenient as shoppers can make purchases through three leading e-commerce platforms -- Lazada, Shopee and JD Central -- or Saha Group's own e-commerce platform SahaGroupOnline and home shopping channel Shop Channel. Alternatively, they can also choose to purchase directly with each individual brand.

There will also be live activities throughout the four days including a series of flash sale, talks with famous stars, fashion shows, workshops, as well as giveaway of discounts coupons. Special promotions will be offered by nine financial institutions and AIS.

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