Tag Heuer takes a walk back in time

The 'Tag Heuer Heritage Pop-up Museum' in Iconsiam. photo courtesy of TAG HEUER

Tag Heuer recently launched its first time ever pop-up exhibition that takes watch lovers back in time to its avant-garde heritage, at the Thara Hall, M floor of Iconsiam, Charoen Nakhon Road, until Feb 22.

Presented at the "Tag Heuer Heritage Pop-up Museum" is a selection of 12 heritage watches and a Wall of Fame that walks visitors through its evolution and remarkable achievements since 1860.

They will immerse themselves in the brand's journey which traces back to its roots in the 19th century -- from the founding by Edouard Heuer to the succession by Jack Heuer.

The 12 vintage models exclusively shipped from Switzerland for this Bangkok showcase include the Time of Trip, its first 12-hour onboard chronograph for automobiles and aircraft; the Mikrograph which was discontinued in 1969; the Rally Master; the Solunar -- Heuer's first tide watch; the Ring Master; the Carrera Ref. 2447S, one of the first versions of the Heuer Carrera launched in 1963; the Monaco Ref. 1133B; the Formula 1 launched in 1986; the Sports Elegance; the Alter Ego for ladies in 1999; the Monaco V4; and lastly, the Connected Watch 3rd Generation.

The exhibition also displays the newly refined tool watch Aquaracer Professional 200 collection, which speaks boldness, stylishness and all-terrain luxury.

Available in 40mm and 30mm stainless steel cases, the 200m water-resistant timepieces come with subtle but definitive differences in engineering and appearance for better ergonomy and elegance. They are available in both automatic and quartz movements with various dial styles. To highlight the high-precision timing innovations, visitors can also enjoy the fascination of a Porsche 911 Carrera in racing yellow located in front of the exhibition. It echoes Tag Heuer's deep ties with its prominent partner.

Email Wachiraporns@pacifica.co.th or call 061-823-2699.

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