Van Cleef & Arpels goes on Line

Van Cleef & Arpels welcomes the arrival of spring with the launch of its Line Official Account to further engage with clients and lovers of high jewellery in Thailand.

The Two Butterfly collection from Van Cleef & Arpels. (Photo: Erik Madigan Heck)

They are invited to dive into the heart of the French jewellery house's enchanting universe, communicate closely with the brand and be the first to receive news on the latest collections.

They can also look forward to an augmented reality experience with a virtual butterfly that can be used to decorate their pictures or messages on Line chat. The function has been designed to be in line with a facade takeover at the Siam Paragon boutique in early April.

Captivated by the metamorphoses of flora and fauna, Van Cleef & Arpels also marks this launch with the Two Butterfly collection which sees butterflies taking flight in a myriad of colours. Embodying a nature in constant bloom and renewal, the winged creatures has become an endless source of inspiration for the brand since its foundation in 1906.

Van Cleef & Arpels is reputed for its highly distinctive style characterised by creativity, refinement, poetry and enchantment. It has created collections that evoke a timeless world of harmony and beauty, whether inspired by nature, couture, dance or imaginary worlds.

Follow the brand's Line OA via Line ID: @vancleefarpels_th.

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