Skincare formulas for men

As men pay more attention to their personal appearance, they need their own skincare arsenal and routine.

Theeradej Wongpuapan.

A new home-grown brand, Devonte 296 has harnessed biotechnology to develop its men's formulas powered by variations of the Laminin Complex to address multiple skin concerns.

The Intense Skin Booster Serum features Laminin Complex EX7 with seven times higher amounts of concentrated extract while the Deep Recovery Night Cream differs with Laminin Complex S comprising of glycoprotein, peptides and other ingredients.

Devonte Deep Recovery Night Cream.

At the product launch held recently at Siam Kempinski Hotel Bangkok, Devonte unveiled Theeradej Wongpuapan, Nakarin Wanakijpaibul, Kanachai Bencharongkul and Kittikun Tansuhas as brand presenters and representatives of men with different lifestyles.

Devonte's debut collection comprises five products, with the formulations also involving egg shell membrane extract, hydrolysed collagen, brightening agents, snail secretion filtrate and plant extracts.

Organic green tea leaf extract, for instance, is combined with bamboo charcoal, egg white protein, vitamin B5, beta-glucan and other ingredients in the Refresh Polishing Cleanser, which removes impurities and dead cells and primes the skin to absorb the serum.

In the morning, the serum is applied before a day cream with UVB and UVA protection against photoageing.

If dull skin is a concern, the Advance White Enrich Mask with GenoWhite technology is an intensive treatment to help restore a radiant complexion.

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