Modernform banks on brick and mortar

Billing itself as a source of inspiration, Modernform Group has turned a timeworn house on Sukhumvit 49 into a new lifestyle community space called Modernform Forty 9. Under the concept of "House Of Fulfilled Living", visitors to this new showroom may feel at home with the plush furniture and other decorations arranged to keep this house alive at all times. It offers a modern-form experience in a "5-Sense Collaboration" format.

"Despite the rise in online shopping, Modernform wants our customers to find inspiration while they shop at our store and experience our products. We hope to develop a relationship with them and our goal is to make the lifestyle of the new generation more accessible," said Kitipat Nerngchamnong, CEO and president of Modernform Group.

"Modernform Forty 9 provides a space that's designed to easily meet the lifestyle needs of urbanites. It offers a cozy home vibe and definitely stands out from the rest of the company's showrooms. Bursting with inspiration for living in style, the new branch not only offers attention-grabbing and limited-edition products, but it also comes with a design studio where customers can consult with designers to jointly create custom residential and other designs."

The Living Zone sits in the foyer facing the main entrance and visitors will be greeted with a luxury kitchen pantry. Its design and function convey an exquisite sense of opulence. The Home Office Furniture room in the Ergonomic Selection zone houses an array of premium office furniture for the customer to choose from.

To meet the unique lifestyle requirements of younger generations, Modernform shares space with Kaizen Coffee, K+ (a fine-dining restaurant from Tokyo), Karmakamet, Minor Kitchenware, Thorr, Owls Wallpapers, Tumi, Amber Home & Living Store, D'Atelier Décor, Kustom Karpets, Wana Gallery, Lavenz and Dotlife.

Also on view is a collection of the wonderful wall paintings by renowned graphic designer Jackkrit "Nuer" Anantakul, who has worked with multiple global brands.

Kitipat Nerngchamnong.

Ausana Mahagitsiri Dabbaransi and Kamolsut Dabbaransi.

Thanchanok Ritnaka.

Sittharmanin Susamawathanakhun.

Nittha and Tharaphut Kuhapremkit.

Natapohn Tameeruks and Pranai Phornprapha.

Suchanya, Nicha Thanalongkorn and Yothin Nerngchamnong.

Saran Yen Panya and Manasavee Udommongkol.

Jareyadee and Jay Spencer.

Prakasit Phornprapha.

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