H&M's latest Innovation Stories collection looks to the 60s glamour with a sustainable twist
Retro meets sustainable
H&M reveals a new theme of the Innovation Stories series, honing in on the 60s Twiggy style.
While it may not rival a high-end collaboration, the brand's sustainable sub-line never fails to inspire eco-conscious wearers with another bold collection. Following the fifth drop "Cherish Waste”, the latest collection continues the eco-friendly commitment with accessorising materials that have been upcycled.
The range focuses on women's dresses in clean silhouettes in monochrome colours and punchy pops of neon, which are blinged up with sparking decorations and trims.
Ella Soccorsi, the head of design, says, "This collection celebrates the wonder of the natural world with beautifully embellished looks designed to delight. Not only are they dazzling from a fashion perspective, but they represent a milestone in more sustainably sourced embellishments, something we’ve worked hard to improve over the last eight years."
Presenting the charm of 60s fashion, the designer breathes new life into classic mini dresses, which are making a comeback— just like the materials they were made from. The sequined mini-dress with silver rhinestones is covered in large emerald-green sequins made of recycled polyester derived from plastic bottles, creating a flickered, mermaid tail's scales that fit for twirling.
Another retro piece for a less flashy choice is the mini mod dress. Arriving in soft citrine-yellow, the dress recalls the Jetsons family's fashion vibe with space-age style, which has been glammed up with a diamond embellishment along the neckline and armholes for a sophisticated touch. You can get a similar style and colour in the matching crop top and mini skirt version, but they have been done up in rhinestone-trimmed, patterned recycled polyester.
Equally alluring are rhinestone-trimmed, braid-decorated denim pieces, including a denim jacket and oversized jeans, in a blend of organic and recycled cotton. And bold jewellery in surrealist shapes, made in post-consumer recycled brass, completes the line-up.
The sixth collection of H&M's Innovation Stories series is available online only. Shop at th.hm.com.