Unlocking creative expression with Kanebo's eyeshadow effects

Unlocking creative expression with Kanebo's eyeshadow effects

SOCIAL & LIFESTYLE
Unlocking creative expression with Kanebo's eyeshadow effects
Flip-lid box made of pulp.

Since 2020, Kanebo's I Hope campaign has empowered women to express their individuality and hope for a bright future.

The campaign aims to inspire women through five messages conveyed in limited-edition eyeshadows from the Kanebo Bright Future Box collection.

The first message, "It's Never Too Late To Change", embraces possibilities through a pearly white shade that changes to blue, green and red, producing alternating, multifaceted expressions.

The second eyeshadow, "Have Faith In Yourself", is a stellar violet with a confidence boosting, ambivalent glow emanating from cool blue and dense purple hues.

The Japanese cosmetics brand firmly believes that "Only You Can Play The Leading Role". This challenge is translated into a dynamic bronze gold colour, like large grains of gold leaping out from a deep-reddish bronze base into the limelight.

The fourth eyeshadow carries the message "Pursue Your Passion", represented by an intense red with a metallic luster.

"Every Night Comes To An End", the fifth shade, is a shimmering rose evoking a calming dawn. The eyeshadows contain the highest amount of pearlescent pigments employed by Kanebo, and leave a highly adherent, soft veil on the eyelids, thanks to an innovative TripletBrilliant Formulation technology.

5R Pearl smoothly blends with the skin, while Color Moving Pearl produces a multicoloured light that enhances a three-dimensional effect.

The versatile Kanebo Bright Future Box can be used as a metallic eyeliner or as a blush for radiant cheeks.

Aiming to create a sustainable future, Kanebo has designed a mono-material flip-lid box made entirely from pulp.

More moisture-permeable than metal or plastic, the pulp plate container promotes uniform distribution of the ingredients for a smooth, non-cakey finish.

Sliding the compact out of a sleeve impressed with the words "I HOPE" reveals a colour gradation and the words "BRIGHT FUTURE" printed inside as another positive reinforcement of Kanebo's aspiration.

Each shade comes with an empowering message.

Kanebo Bright Future Box to create sparkling eyes.

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