For more than two decades, the turmoil in the southern border provinces has persisted, significantly impacting the mental well-being of numerous children and young people.
In an effort to bring back joy and happiness during the upcoming New Year and National Children's Day 2025, Central Group, in partnership with the Royal Thai Army and various allied organisations, is proud to continue the initiative "Million Gifts, Million Smiles – From The Hearts To The Smiles" for its 15th consecutive year.
They warmly invite the Thai community to participate by sending gifts or educational support to children and youth in the southern border provinces and beyond through multiple channels provided by Central Group.
Over 48,000 youth households in the southern border provinces are currently experiencing financial hardships, with some children left orphaned. This situation has led to significant barriers in accessing education for these young individuals.
In response, the Million Gifts Million Smiles initiative, launched by Central Group in partnership with the Equitable Education Fund (EEF), encourages contributions to educational funds aimed at alleviating the financial strain on parents.
This effort seeks to address educational disparities for youth in the southern border provinces and Tak province, while also fostering sustainable career and income opportunities for families in the long term.
The Royal Thai Army will facilitate the transportation of gifts and educational funds, which will be distributed to children during the upcoming Children's Day celebrations.
Pichai Chirathivat. photo:
Individuals who wish to make a positive impact can engage with the youth in the southern border provinces through three primary avenues:
Pay It Forward: Help create a brighter future by funding scholarships for underprivileged children via the Equitable Education Fund (EEF) at a contribution of 2,500 baht per scholarship. Donations can be made at tham-dee.com/projects/mgms2024 from now until January 11, 2025, with tax benefits of up to 200%.
Gift It Forward: Spread smiles by donating new and unused gifts at specified drop-off locations, including:
Gift Drop-off Point: CentralWorld Shopping Center, 2nd Floor, Rest Area near the entrance to Central Department Store, from now until January 11, 2025.
Gift Delivery: Bangna Distribution Center (New DC), Liap Khlong Song Nam Suvarnabhumi Road, Bang Na-Trat Km.19, from 9am to 5pm, from November 25 to December 23.
Share it Forward: Assist in acquiring sports equipment and educational materials for children in the southern border provinces and beyond through various methods:
E-donation: Scan the QR Code to make a payment and CenPay counter from now until January 11, 2025.
Redeem The1 Points: Start with 100 points for donations, with no limit on contributions, available from now until January 11, 2025.
Bank Transfer: Donate to the Tiang Chirathivat Foundation at Bangkok Bank, Silom Branch, Savings Account No. 1180582031 (tax-deductible up to 100%), available from now until January 11, 2025.
Donation Boxes: Contribute through donation boxes located at information desks, payment points, and redemption areas across 225 Central department stores nationwide from November 15 to January 11, 2025.
Visit CENTRALGROUP on Facebook or Instagram for more information.
Mascot Tham-dee with Lt Thanyalak Chokthanadech and Cpl Kritsada Phonlap. photo:
