AIS unveils enterprise growth strategies
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AIS unveils enterprise growth strategies

TECH

Advanced Info Service (AIS), the country's biggest mobile operator by subscriber base, has unveiled its five key strategies to strengthen its enterprise customers, which it said would also be instrumental in powering Thailand's economy.

The five key strategies comprise connecting the 5G ecosystem, enhancing network performance with intelligence network, creating digital infrastructure and platforms for business, supporting data-driven business capability, and providing solutions and management services by trusted professionals, according to Tanapong Ittisakulchai, AIS's chief enterprise business officer.

He said the company also plans to expand its nationwide coverage for 5G networks from 76% to 85% by the end of this year, as a core part of its 2022 vision of a cognitive telco connecting a smart 5G network for the future digital business ecosystem.

Mr Tanapong said that since last year, AIS has been transforming the business-to-business market to support companies with digital infrastructure and platforms aimed at enhancing their competitiveness and boosting their digital potential.

Its overall revenue from enterprise customers grew 16% year-on-year in 2021.

AIS Business -- its enterprise division -- accounts for 10-12% of the company's total revenue, while the five strategies would serve as a core engine to turn AIS into a cognitive telco, or smart organisation, as planned.

"This year is another crucial step for us to enhance the Thai ICT ecosystem as an intelligent network and to become the cognitive telco for businesses through the five key strategies," Mr Tanapong said.

The strategies will help them undergo digital transformation and gain their full potential to level up their competitive advantage for future opportunities, he said.

AIS has been leveraging its 5G network to develop an ecosystem that can support businesses, industries and entrepreneurs, using augmented reality and virtual reality, robotics, artificial intelligence and Internet of Things, through the collaboration of partners in the public and private sectors.

The company is a provider of both wireless mobile network and wired fibre optic connectivity to enterprise customers, Mr Tanapong said.

AIS owns 160,000km of fibre optics, national internet exchange bandwidth of more than 2.4 terabytes per second (Tbps), and international bandwidth of more than 2.75 Tbps.

It has the most spectrum for mobile services, totalling 1,420 megahertz. The company had the most subscribers in the country with 44.1 million users at the end of last year, Mr Tanapong said.

The company has been working with partners to enable AIS to expand solutions and services to enterprise customers, he said.

For enhancing data-driven business capability, AIS has been applying its experience in retail customer relationship management to support business data analysis tools, to yield competitive opportunities and new digital marketing.

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