SET-listed game publisher Asphere Innovations plans to introduce in Southeast Asia a platform for building a metaverse to cash in on the trend of companies adopting the virtual world as a marketing tool.
"In 2023, we're entering the marketing 6.0 era, or metaverse-based marketing. It's necessary to create immersive experiences for consumers by creating a seamless connection between the offline and online worlds," said Kittipong Prucksa-aroon, chief executive of the blockchain and innovation technologies group of Asphere Innovations.
Formerly known as Asiasoft, the company recently announced it was switching focus to become a digital company under a new name -- Asphere.
Asphere acquired a 27% stake in Big Bang Theory, a metaverse developer and blockchain software developer, to leverage the opportunity of the marketing 6.0 trend.
Pongwud Praipaisankij, chief executive of Big Bang Theory, said the company introduced "metaverse as a service platform" as a tool for companies to build a metaverse for all types of businesses and as a marketing tool, in line with the marketing technology trend.
According to the collaboration within the group, Big Bang Theory will also develop the metaverse, tokens and non-fungible tokens to enhance the customer relationship management of Playpark Company, an online game service company affiliated with Asphere.
Tencent Cloud, the cloud business of the global technology company Tencent, earlier introduced "metaverse-in-a-box", a one-stop solution that allows businesses to develop metaverse applications rapidly.
"We see a future with Web3, a new iteration of the internet that ushers in the concept of immersive convergence where the physical and digital economies meet and integrate," said Poshu Yeung, senior vice-president of Tencent Cloud International, earlier this year in Singapore.
According to Gartner Inc, cloud computing is driving the next phase of digital business, as organisations pursue disruption through emerging technologies such as generative artificial intelligence, Web3 and the metaverse.