Central Embassy | Bangkok Post: lifestyle


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Central Embassy


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Address:1031, Ploenchit road Rd., Pathum Wan, Pathumwan, Bangkok 10330 Thailand


Service day:Everyday, Service hours: 10:00-22:00

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Official description

Central Group makes a dramatic change to luxury retail and takes a huge step to launch “ Central Embassy Project” a new phenomenon of extravagant shopping lifestylle. Make a life to “an lconic Landmark Retail” under the concept of “ Infinite Possibillities “ : all possibillities will happen here with offering more than 200 Stores of high–end brand on the central heart of Bangkok by investing over 18 Billion. Expect to raise Thailand to the city of World–Class shopping destination.


Editorial Reviews

Central Embassy is the latest jewel in Bangkok’s luxury shopping crown, taking retail therapy to a whole new level. Here’s a rundown of just some joys that await you in its spacious halls. 


Central Embassy is the self-proclaimed “most luxurious shopping mall in Asia”, and judging from the interior and exterior designs, it has every right to call itself so. This shopping paradise occupies an area of 144,000m² with a budget of 18 billion baht, divided into 6 billion baht for the much coveted land, 7 billion baht for structure, and more than 5 billion baht spent on the interior and stores. As a result, the investment per square metre for Central Embassy is the highest in Thailand’s retail business history.

The infinity-shaped (to go with the concept “Infinite Possibilities: All possibilities will happen here”) Central Embassy has a total height of 37 floors and is more than 200m in width. The building is divided into two parts — the eight-storey shopping centre and the Tower, which will be the home of the luxurious Park Hyatt Bangkok hotel. Both have been designed to connect like an infinity symbol. Central Embassy is the first building in Thailand, and also the world, where the structure is curved in 3D at the front, side and top.

More than 300,000 special aluminium shingles surround the building and have been inspired by the light-reflective roofs of traditional Thai temples. Since the shape of the building is rounded, installing these angular shingles was very carefully calculated. When bathed in sunlight, the shingles reflect shades of different silver hues like shiny Thai silk.

Everything from its Corian poles, to the special large terrazzo flooring tiles, as large as 80m² each, has been specially ordered and imported to achieve world-class luxury. The interior is designed to offer maximum visibility from every side and to create the feeling of spaciousness.

The exterior of the international luxury brands’ two-storey duplex stores fits seamlessly into the curved glass structure and shape of the mall. The glass panels alone are said to cost about 100 million baht.



Enjoy the experience of high-end brands completely engulfing your senses, with Central Embassy’s seven top stores designed with iconic features embodied in their respective exteriors and interiors: Gucci, Ralph Lauren, Prada, Bottega Veneta, Chanel, Miu Miu and Hermes. Gucci, Ralph Lauren and Prada are duplex stores, allowing shoppers to revel in two floors of glamour and abundance.

Central Embassy also has the concept store, Siwilai, which boasts internationally curated designer labels and houses niche accessories and lifestyle brands. Siwilai strives to educate consumers about the lesser known, albeit finer things in life. Although it offers impressive names, (such as Maison Kitsune, Olympia Le Tan, Victoria Beckham) it falls short in variety and availability. There are no more than 10-something pieces from each brand to choose from, but after all, that’s still better than nothing. As this is one of the most faddish sections of the mall, it’s still well worth dropping by every now and again to update yourself on the latest collections, and perhaps touch and feel something you may have only already eyed previously on the internet.

Flagship stores of long-awaited brands that have first landed at Central Embassy include Saint Laurent, CH Carolina Herrera and Tom Ford while cutting-edge designers such as Isabel Marant, Maison Martin Margiela, McQ, Vivienne Westwood, Roberto Cavalli and Proenza Schouler have also arrived. There is also a considerable amount of heel-dedicated flagships for the ladies, such as Christian Louboutin, Giuseppe Zanotti, Sergio Rossi and Kurt Geiger.

For something less glamorous, but with everyday street appeal, there is the unavoidable double offering of Zara on two floors and high street stores such as Fred Perry, Massimo Dutti, Levi’s, TOMS, New Balance and Lacoste. Thai flavours at Embassy include 77th, Something Boudoir, Disaya, Flynow, Flynow III, Sretsis, Matina Amanita, Irada, Pony Stone and BOYY, which also has a small coffee bar inside.



The fourth floor of Central Embassy serves as a one-stop shop for head-to-toe makeovers that will have you walking out of the luxurious shopping complex with everything from a chic haircut to a dazzling pedicure.

The pampering is not only for ladies, however, and dandies should definitely check out Thailand’s first branch of Truefitt & Hill, a British Gentleman’s Hairdressers and Perfumers established in 1805. The Ultimate Shaving Experience (1,200 baht) involves 20 steps, taking 45 minutes. Within a similar amount of time, men can also opt for a Royal Hair Cut (1,100 baht) by master barber Chadi from Lebanon. The soft opening of this nostalgic barber shop comes with 50% off all treatments until the end of May.

Another first in Thailand is Moga Aveda Lifestyle Salon, which takes an holistic approach to beauty and wellness while delivering numerous haircare services, including the Full Spectrum with 96% naturally derived hair colour and Botanical Therapy for hair and scalp imbalances. The salon even has two private corners for enjoying a more secluded service experience.

When unwanted hair becomes a problem, then the Strip Ministry of Waxing serves as an authority in hair removal, with its services opening in July.

Brow specialists can also be found at Leanne’s and Anastasia while 20 Nail Studio’s manicurists deliver various treatments from acrylic and gel nail extensions to spa manicures and pedicures.

Ardent spa-goers should head for the Dii Wellness Med Spa, where its mysterious interior design will transport you from the shopping complex to beneath a sea of stars in its treatment rooms. Signature treatments, like the Empress of the Sea for example, take you underwater and involve an anti-ageing treatment containing peptides extracted from starfish.

Cosmetics on the other hand can be obtained at the second multi-brand Sephora store in Bangkok, on the second floor. The Sephora philosophy encourages customers to test its selection of skincare, haircare, fragrance and make-up products, with its beauty advisers on standby to help provide product details and beauty tips.



When it comes to dining matters, the plaza is also a hedonistic hub of gastronomy that promises to cater to various culinary preferences.

It’s a home for more than 50 eateries, from fine dining establishments to local favourite restaurants, imported bistros, popular dessert cafes and a food court, all decked out gleamingly to go with the plaza’s luxury concept.

Well-heeled diners can find gastronomic indulgence from Water Library, one of Bangkok’s most acclaimed modern cuisine restaurants, Yuutaro, a premium Japanese sushi place, Harrods, a quintessential English Tea Room-cum-dining lounge and Nara, a contemporary Thai cuisine eatery.

For more casual dining, there is Taiwan’s Michelin-star eating joint Din Tai Fung, local curried crab master Somboon Seafood, home-grown American barbecue shack Great American Rib, France’s famous boulangerie-cum-cafe Paul, Japan’s popular hot pot restaurant Nabezo and much-loved noodle joint Ippudo Ramen, plus many more.

Those with a sweet-tooth can get their sugar rush in style from a variety of international desserts, pastries, confectioneries and ice cream from places like Issaya La Patisserie, Clouds and Pebbles by Cheesecake House, After You Ice Cream Cafe, Chikalicious Dessert Bar and Teuscher Chocolatier from Switzerland.

The plaza also dedicates a large space on the first floor to celebrate the culinary heritage of Thailand. Under the name “Eathai”, the zone is operated much like an upmarket foodcourt to offer local Thai cuisine from the different regions, all prepared by many of Thailand’s culinary masters.

Visitors to Eathai will be presented with a “food credit card” of 1,000 baht value and can roam the spacious 200-seat zone, graced with live-cooking stations and sophisticated food kiosks, where they can place orders that are charged to their cards. The food is then delivered to their table by Eathai staff.

Among the most popular dishes at the moment are khanom jeen nam ya pu, or fermented rice noodle with southern-style crab curry (185 baht), by White Cafe, phad Thai with river prawn (220 baht) by Suphanniga restaurant, and som tum (100 baht).

To cater to Thai street food fans — both deep-pocketed or on medium-budget — there are a number of stalls personally selected by the management.

Upon exit, guests will be charged according to the amount spent from their card plus a 5% service charge fee.



1031, Ploenchit road Rd., Pathum Wan, Pathumwan, Bangkok 10330 Thailand

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