Iconsiam Co is splashing out a record 1 billion baht to promote its first luxury mall in the Thon Buri area, aiming to create a new shopping district.
Company director Chadatip Chutrakul said the company is ready to open the Iconsiam mall on the banks of the Chao Phraya River next Friday, Nov 9.
"The company is spending about 700 million baht for activities to celebrate the opening, which will last three days, with the remaining 300 million used for marketing and activities until the end of this year," Mrs Chadatip said. "We expect to draw 150,000 shoppers a day."
The 54-billion-baht project is operated by a joint venture company of Siam Piwat Co, Magnolia Quality Development Corporation and Charoen Pokphand Group. The project was built on a 55-rai plot of Charoen Nakhon Road.
Iconsiam has a gross floor area of 750,000 square metres, comprising two shopping complexes. The one called Iconsiam had its design inspired by the way a krathong is folded, translating traditional Thai design signatures to modern interpretations. This mall offers retail and entertainment in 500,000 sq m.
Iconlux is to sell world-class fashion, jewellery and timepieces, spanning 250,000 sq m. Each brand is expected to be housed in an iconic store design.
Mrs Chadatip (centre) says Iconsiam hopes to draw 150,000 shoppers a day. Iconsiam has a gross floor area of 750,000 square metres, comprising two shopping complexes. (Photo by Patipat Janthong)
Some 80-90% of anchors at Iconsiam and Iconlux will open on Nov 9. The concepts include riverside, garden, indoor and rooftop.
TrueIcon Hall, an auditorium and museum, is scheduled to open in July next year, while Fitness First plans to launch its 4,000-sq-m gym in early 2020.
"We brought together 500 retailers in the same venue," Mrs Chadatip said. "For more than 20% of these retailers, it will be their first presence in Thailand, including the first Apple Store."
Siam Takashimaya is the Japanese department store's largest branch outside its home country, while JD Sports Store from Britain will open its first flagship store in Thailand.
"JD Sports is a multi-brand sports-fashion store," said Supoj Chaiwatsirikul, Iconsiam's chief executive. "JD Sports will support Bangkok's appeal as the retail hub of the Asean Economic Community, helping make the city a favourite shopping destination for the world."
The store occupies 990 sq m on the 2nd and 3rd floors of Iconsiam.
"JD Sports is a leader in European sports fashion retailing, with over three decades of experience, and is partners with over 70 popular brands in sports, fashion and lifestyle," said Peter Cowgill, executive chairman of JD Sports.
The Iconsiam store follows JD Sports' successes in Singapore and Malaysia, he said.