For hosts Thailand, the Thomas and Uber Cup finals 2018 at Muang Thong Thani's Impact Arena present a great opportunity to achieve something that none of their predecessors has done -- win the title.
With a balanced women's team, and young and upcoming prospects in their men's team, the Thais seem quite capable of disrupting the campaigns of the traditional powerhouses.
Their Uber Cup campaign will rely on the skills and experience of Ratchanok Intanon, the 2013 world champion.
The world No.4 said on the eve of the competition on Saturday that the support of the home crowd would be vital for a successful campaign.
"Hopefully the crowd will support us through the week and we'll do well. I do feel a little pressure. The home crowd will expect us to do well. I hope the team can come together and perform as a unit."
Thailand's other female players include Nitchaon Jindapol, Busanan Ongbamrungphan and Sapsiree Taerattanachai.
They will begin their campaign against Germany today with Taiwan facing Hong Kong in the other Group B game.
Her compatriot Khosit Phetpradab, who will lead the Thai men's team, sounded assured about their preparedness for one of the biggest events of their career.
"We have prepared well and hard. We know our opponents in the group and we expect to do well. It's the first time that we're playing the Thomas and Uber Cup finals in Bangkok and we're motivated to do well," he said.
One man who has seen it all before -- in his role as a player for Indonesia and later as a coach with several teams -- is Thailand coach Rexy Mainaky.
The team event, he analysed, was a different kind of competition compared to the individual tournament and called for adaptability to various situations.
"It all depends on how the players approach the tournament," said Mainaky. "If the top player show a hint of nervousness it will put pressure on the rest of the team.
"In the Uber Cup we want to go to the top of the group. We can win the group and then wait for the quarter-final draw. We have prepared well. Our Thomas Cup group is tough as we have some young players. South Korea and Indonesia are in our group. Indonesia have won the Thomas Cup 13 times, so we have to be realistic about our chances. Our first match is against South Korea. Let's see about that."
The competition this time, he said, was evenly matched particularly in the Thomas Cup: "China have the best team in the Thomas Cup, followed by Indonesia, Denmark and Japan. It will be tough for Denmark to defend the crown as there will be more pressure."
World champion Viktor Axelsen, who won the European crown last month, will lead Denmark's title defence.
China, led by big guns Chen Long, Shi Yuqui and Lin Dan, are seen as title favourites.
In the Uber Cup, 14-time champions China, spearheaded by fifth-ranked Chen Yufei, are hot favourites to retain the crown.
China have won nine of the past 10 editions, missing out only in 2010 when they lost to South Korea.