'Destiny' puts TV content at centre stage
The massive viewership of period soap opera <i>Buppe San Nivas</i> (Love Destiny) offered a beacon to troubled TV operators, by showing consumers will not abandon their old TV screens as long as the content is good enough to keep them glued to the sofa.
Operators have been asking themselves why the younger generation have shunned TV at home, and why consumers in general are moving away from this entertainment platform.
As the Buppe San Nivas case may suggest, operators can still prevail if they stay close to their audience, and take a more proactive approach to the competition. Content is still king, and powerful enough to help them win over the lower-budget offerings of most over-the-top content producers.