The final curtain
In the past week, numerous cinema chains across the world have closed down -- another victim of the never-ending Covid-19. Now broken, the cinema experience may never be the same again. I recently saw a movie in the cinema. I was excited; even child-like in anticipation. However, this time things were different.
I was wearing a mask, not allowed to buy popcorn and two seats away from the nearest patron. Was I in the cinema or was I in some weird parallel universe where the cinema had become some form of prison.
Now, I know everything is done in the interests of safety. However, my ultimate distraction had now become some form of tribulation.
Download Netflix, I hear you say. It isn't the same. The digital platforms have helped us in our time of need, and they should be commended for filling our void, but they also present a huge challenge as the digital ecosystem becomes more pervasive.
We are in danger of a new couch potato culture where some form of digital device is in constant use by individuals. This lends itself to the sedentary lifestyle that is engulfing today's society.
The WHO has said that over 80% of adolescents are not physically active enough.
With Covid's end not seemingly close and technology becoming an integral aspect of people's lives, we need to find a happy balance so that we are in control of technology and not vice versa.
Taking a walk or a drive to your nearest cinema may not make a huge impact immediately but it can reduce your sedentary behaviours at home.
More importantly, it will likely give you feelings towards entertainment that can't easily be replicated within the confines of your room. Not to mention helping a huge industry, with its many employees, stay afloat.
Governments also have a role to play in helping safeguard the cinema industry. Hospitals, schools, corporations etc have all been given elements of protection and subsidy. However, industries deemed less "vital" have been marginalised.
The cinema industry includes various occupations from actors to directors, writers to cinematographers; all of whom need backing and aid during this trying time.
In addition, we should think about the traditional and cultural importance associated with cinemas within societies.
I leave you with this from Pedro Almodovar, the eminent Spanish filmmaker, who said it better than I ever could, "The screen should not be smaller than the chair on which you're sitting.
It should not be part of your everyday setting. You must feel small and humble in front of the image that is here to capture you … it's the capacity to be hypnotised by the big screen."
Rish Tandapany