Property firms take to online sales

Property firms take to online sales

Booking and viewing are virus-free

Property developers are turning to e-commerce platforms as part of a new marketing strategy for projects. (Photo by Patipat Janthong)
Property developers are turning to e-commerce platforms as part of a new marketing strategy for projects. (Photo by Patipat Janthong)

Property developers are opting for online channels and applications to sell residential units and provide services to customers, while minimising possible risks from coronavirus infections.

Vittakarn Chandavimol, chief of corporate strategy and creation for SET-listed developer AP Thailand, said the company has applied technological adaptations to working processes and customer services.

"We're using online channels such as live streaming through Facebook and Line, where customers can view units without visiting the sales gallery at the site," he said.

Piti Jarukamjorn, executive vice-president of condominium project development and strategic project management at SET-listed developer Sansiri, said the company launched "Sansiri 24 online booking" as a new marketing strategy to respond to existing demand.

"The online channel facilitates customers. They can book units online 24 hours a day, without leaving their homes," he said.

Mr Piti said online booking fits customer behaviour in the digital age and raises the likelihood of selling units amid the pandemic.

After customers click to book a unit on Sansiri's website, sales representatives will call them back, he said. Online agents are ready to communicate on Sansiri's website via live chat or video call at 9am-6pm.

Pattawin Wongsathien, senior vice-president for corporate marketing and sales at Grand Unity Development, a subsidiary of SET-listed Univentures, said the company shifted to online channels after shuttering sales offices from March 23-27.

"Customers can make an appointment to view units or sample units at the sales gallery. They can also view a room in a video call without visiting the project site," he said.

Pruksa Real Estate also joined the online stampede, using Facebook Live for customers to view projects or units. Customers can buy a unit at the company website or through an e-commerce platform partnership with Shopee.

Sales staff use phone calls and Line to present units to customers.

Origin Property partnered with Lazada to offer promotions for ready-to-move condo units or unsold completed condo units at 15 projects in Bangkok and Sri Racha, Chon Buri until April 14.

When customers click to book a unit, a confirmation email from Lazada and Origin will be sent to them. Origin staff will contact buyers within 24 hours.

Customers can visit the sales gallery for the unit they booked to complete the contract within seven days.

Home renovation materials distributor Home Product Centre (HomePro) has also shifted to online channels.

Following the government-ordered lockdown, HomePro temporarily shut down stores nationwide.

HomePro launched a new service, Shop4you, on the Line application where customers can capture pictures of products and send in their orders.

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