Silom Edge poised for September launch

Silom Edge poised for September launch

A digital rendition of Silom Edge which will occupy an area on the corner of Silom and Rama IV roads.
A digital rendition of Silom Edge which will occupy an area on the corner of Silom and Rama IV roads.

Frasers Property Commercial (Thailand) Co, a commercial property developer, is scheduled to open Silom Edge -- its second retail project -- on the corner of Silom and Rama IV roads in September this year.

Thiranant Kornsritipa, the company's executive vice-president for retail business development, said the project is under development and has reached 70% completion, on track for opening in September.

Frasers Property Commercial has invested 1.8 billion baht to develop Silom Edge, the new mixed-use project that consists of seven floors of office and retail space, totalling more than 10,000 square metres. The first two floors house an all-day eatery, with the remaining floors featuring fashion, accessories, jewellery, skincare and holistic wellness outlets, Ms Thiranant said.

Silom Edge includes a zone operating until midnight seven days a week to cater to the lifestyle of the new generation. The entire project provides support for entrepreneurs and start-ups who want to test the market and sell products through retail sandbox platforms, as well as promoting the cashless society and supporting payment for services using cryptocurrency.

The project targets office workers, medical personnel, night tourists, tourist shoppers and people who exercise at Lumpini Park, said Ms Thiranant.

With various target customers, it will serve shoppers and customers with two retail zones operating from 11am to midnight and a 24/7 space, which offers eateries, a convenience store as well as selective lifestyle shopping. This will respond to the new trend of younger people's lifestyles.

The company will open for the booking of retail space this month.

"It is a huge opportunity for Silom Edge because it is located in a prime location with about 700,000 people passing through the area on weekdays and about 500,000 people passing through the area on weekends," she said.

In addition, there are 500,000 residents in this area, with 350,000 office workers as well as 25,000 people who exercise daily in Lumpini Park. The company expects 40,000 visitors per day to visit its complex.

Ms Thiranant said after the govern- ment relaxed its lockdown measures in September, the sentiment among consumers at Samyan Mitrtown has improved and almost 100% of customer traffic has returned. Customer traffic stands at 55,000 per day, compared with 57,000 before the crisis. The number is expected to increase to 70,000 visitors per day this year. The occupancy rate is now at 98%, up from 96% last year.

"After the success of Samyan Mitrtown, which has become one of the most popular check-in locations in Bangkok with 27 new tenants opening their businesses there, we will take on 2022 with our key strategies of staying agile and ready to adjust strategies and marketing plans in a timely manner. These will allow us to overcome obstacles effectively," she said.

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