TMGM reveals new sports collaboration with the celebrated AFF Suzuki Cup 2020
TMGM leads a brand awareness marketing campaign in Southeast Asia.
published : 30 Nov 2021 at 18:00
TMGM announces new sports partnership with the prestigious AFF Suzuki Cup 2020.
As an official sponsor of the event, TMGM has developed strategic brand and marketing plans designed to increase market awareness in the Southeast Asia area.
“Singapore, Vietnam, Thailand, Indonesia, Cambodia, Laos, Malaysia and the Philippines are all important markets for TMGM, and we want to strengthen our presence even further with this important initiative,” revealed Chief Marketing Officer, Angelo D’Alessio. “Similar to the Australian Open tennis tournament partnership, where the TMGM brand is highly visible on the fan favourite Speed Serve; this December, football fans will see the TMGM brand on the event cam carpet, broadcasted throughout all the matches of the football tournament.”
To launch the integrated marketing campaign, TMGM will have a digital and social media presence across TMGM.COM, the official AFF Suzuki Cup 2020 website (affsuzukicup.com), and goal.com (the event’s official football website partner).
Football fans will be provided with an opportunity to participate in TMGM’s promotional activities at the Fan Village. Event attendees will have the opportunity to win exclusive merchandise by kicking the ball into the goal. The top 10 scorer will be shown and tracked on a Leaderboard, and the ultimate winner will win two tickets to the AFF Suzuki Cup Final.
“TMGM will launch the brand’s new mascot ‘Max the Globe’ in a series of online videos,” disclosed TMGM Head of Sponsorship, Jasmyna Mercer. “Attendees at the Fan Village will be able to meet and photograph with Max, when he makes his live event debut for the first time at the AFF Suzuki Cup 2020.”
TMGM’s customers stand to benefit from the collaboration. They will be provided with an opportunity to attend all matches and participate in TMGM’s Interactive Webinars.
“We’re excited to commence our partnership with the AFF Suzuki Cup,” said TMGM CEO, Lee Yu. “As a leading global CFD Broker, TMGM is always looking to innovate, expand our brand and enhance experiences for our Clients.”
AFF President, Major General Khiev Sameth added, “We are delighted to welcome on board our newest sponsor TMGM into the AFF Suzuki Cup family. TMGM is one of the fastest-growing CFD providers in the world, and we are excited to be in partnership with them to engage their key audiences through football.”