Lenovo moves regional hub to Thailand

Lenovo moves regional hub to Thailand

Rejig shifts duties from Singapore unit

A gaming PC notebook from Lenovo's new brand, Legion, made its debut yesterday at Siam Paragon, aimed at mass-market customers.
A gaming PC notebook from Lenovo's new brand, Legion, made its debut yesterday at Siam Paragon, aimed at mass-market customers.

Lenovo Inc, the world's largest computer maker, has embarked on a geographical restructuring effort as it strives to enhance operational efficiency amid a saturated PC market.

The Chinese computer giant has promoted Thailand as its operations centre in Indochina, taking over the duties and responsibilities of the Singapore business unit, said Jeerawut Wongpimonporn, country manager of Lenovo Thailand.

In October, Lenovo grouped its 10 business units in Asean with those in Hong Kong, Taiwan and South Korea, defining them a single region called central Asia-Pacific.

"The restructure is aimed at increasing our operational and management efficiency in the region," said Mr Jeerawut, who also oversees Indochina business for Lenovo.

LG is considering opening offices in Cambodia and Myanmar.

"We expect revenue from Cambodia, Laos, Myanmar and Vietnam to account for at least 20% of total revenue for Lenovo Thailand in 2017," he said.

Lenovo is widening the price range for its products to cover all market segments.

Lenovo yesterday introduced Legion, a new brand for its gaming notebook products in Thailand.

The Legion brand offers advanced features and more affordable prices to serve the mass market.

Mr Jeerawut said by June Lenovo Data Centre Business Group plans to introduce a hyper-converged appliance that combines server and storage resources into a single device to accommodate increasing demand for enterprise-level solutions.

To sustain revenue growth, he said Lenovo will focus on providing more advanced features to tap into high-end consumers.

IT spending in Thailand is expected to increase by 3-5% this year.

In another development, Intel Microelectronics Thailand has laid off half of its local staff in Thailand as part of a strategic effort to centralise its operations in Singapore, according to a source familiar with the company.

The source also said Sontiya Nujeenseng, country manager of Intel Microelectronics Thailand, has been moved from Thailand to oversee channel management operations for the Asia-Pacific region.

In addition, the data centre business group and the Internet of Things unit have been transferred to Singapore to operate instead.

Intel has moved away from a decentralised management towards centralised operation to increase cost efficiency and in order to seek new revenue sources, the source said.

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