Line Man makes waves in retail, restaurant industries

Line Man makes waves in retail, restaurant industries

Ariya Banomyong (right), managing director of Line Thailand, celebrates the first anniversary of Line Man. Business potential for the delivery service app is huge, he says.
Ariya Banomyong (right), managing director of Line Thailand, celebrates the first anniversary of Line Man. Business potential for the delivery service app is huge, he says.

The increasing popularity of Online-to-Offline (O2O) commerce has boosted the growth of Line Man, an on-demand delivery service.

Line Man today has 500,000 users and Line Thailand aims to double the growth of user numbers over the next year.

According to Ariya Banomyong, managing director of Line Thailand, although over 44 million Thais or around 70% of the entire population use smartphones and most industries try to join the trend by adapting online platforms, most of the retail and restaurant industries in the country still only exist in the offline world.

Currently, the proportion of the e-commerce market is only 3.8% of the total retail industry and the proportion of online food delivery services compared to the entire restaurant industry is only 4.9%.

"There is therefore tremendous business potential for personal assistant services to give Thai consumers easier access to everyday products and services, while helping to leverage the retail and restaurant industries to spur traffic and sales offline," said Mr Ariya.

Line launched Line Man in May last year as Thailand's first O2O platform. The service leverages the speed and convenience of online communication to give users easier access to everyday products and services.

Line Man offers services in four areas 24 hours daily: food delivery; messenger; convenience goods; postal.

Line Man user numbers have seen an increase of over 10% a month, and the company expects there will be growth of more than 1 million users a month by next year. Thailand is Line's second-largest market in the world after Japan, where the chat platform was created.

The Line Man application captures what Thai users need as it is user-friendly and can be logged into via users' Line ID where they can trace the service status in real time, said Mr Ariya.

Line Man has made strategic alliances like Wongnai, a local restaurant review application, Lalamove, a Thai courier and delivery service provider, and portal as well as Alpha Fast and Thailand Post specialising in professional delivery services.

To place an order with Line Man, users can download the Line Man app from both the App Store and Google Play, and log in with users' Line ID to make orders.

The food delivery service has over 500,000 users a month in Bangkok and its peripheral areas covering over 30,000 restaurants from street food to fine dining.

The messenger service is an on-demand messenger service that partners with Lalamove to provide quick, safe and systematic delivery service, said Mr Ariya.

The postal service is a new service of Line Man that help social sellers to save time and money in delivering their products and manage postal activities with their customers more effectively, he said. The service offers two choices, documents and parcel delivery service by Alpha Fast, and express mail service for letters or parcels by Thailand Post.

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