Marketer YDM secures B90m shot from trio

Marketer YDM secures B90m shot from trio

Company targeted to list on the SET by 2020

Mr Tanapon says digital advertising in Thailand this year is expected to grow by 16% to 14.3 billion baht.
Mr Tanapon says digital advertising in Thailand this year is expected to grow by 16% to 14.3 billion baht.

InTouch Holdings Plc, Government Saving Bank and the Stock Exchange of Thailand (SET) have invested more than 90 million baht in the digital marketing company YDM Thailand.

Kim Siritaweechai, executive vice-president of portfolio management for InTouch Holdings, said the company has invested 30 million baht in a joint venture through its venture capital arm, InVent, because of YDM Thailand's potential in specialised advertising technology.

Mr Kim said InTouch is interested in digital and agency businesses because it foresees huge opportunities in digital marketing.

Citing the Digital Advertising Association of Thailand, Tanapon Subsomboon, chief executive of YDM Thailand, said digital advertising in Thailand this year is expected to grow by 16% to 14.3 billion baht.

This investment also creates new opportunities to exchange innovations in digital marketing with other players to create products and services for both companies and consumers, he said.

Thai brands spent 12.4 billion baht on digital media last year, representing 30% growth, said Mr Tanapon. But spending on digital media only accounts for 10% of total ad spending.

By contrast, that proportion in China is 57%, while it is 60% in Britain and 30% in the US, leaving ample room for growth.

Chatchanee Chantacharoonpong, a vice-president and head of investment management for the SET, said new entrepreneurs, both small and medium-sized enterprises (SMEs) and startups, are major drivers of the economy.

Ms Chatchanee said the SET always stresses capital market development for the benefit of every sector, supporting all sizes of business, so they can grow and add value to their wares. That includes startups and SME entrepreneurs, with an eye toward creating a complete ecosystem, she said.

"With this capital support via SMEs Private Equity Trust Fund, this will be a major step to strengthening SMEs, who are an engine of the Thai economy," said Ms Chatchanee.

YDM Thailand, in concert with its investors, are aiming to become the leading digital marketing company group in Thailand and list on the SET by 2020.

YDM Thailand, previously Click2Biz, has seen its turnover expand more than 100% since YDM, a large investor in South Korea, secured a major share in the firm two years ago.

The firm has expanded through seven new companies, covering all aspects of digital marketing.

"We have opportunities to innovate, pushing the marketing industry in Thailand to be bigger, faster and more profitable," he said.

YDM Thailand is focusing on four major digital businesses going forward: digital marketing consulting, digital marketing solutions, digital media and digital marketing platform.

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