Thailand tops global digital rankings
published : 19 Feb 2019 at 04:00
newspaper section: Business
writer: Suchit Leesa-nguansuk
Thailand ranked No.1 for mobile banking users, second for ownership of cryptocurrency, and third in mobile commerce, according to the Global Digital Report 2019.
Conducted by social media management platform Hootsuite and global agency WeAreSocial, the Global Digital Report 2019 found there are 49 million mobile social media users in Thailand, or 71% penetration of mobile users, and 51 million active internet social media users.
There are 92 million mobile subscribers, 133% penetration, and 55 million active mobile internet users.
The report put Thailand top in the global rankings of internet banking service access, at 74% of the population, followed by Sweden (71%) and Turkey (68%). The global average was 41%.
Thailand ranked second with 9.9% of internet users owning cryptocurrency, behind only South Africa at 10.7%, while Indonesia was third at 9.5%. The global average was 5.5%.
In terms of mobile commerce, Thailand ranked third with 71% of internet users buying something online via their mobile phone, behind only Indonesia (76%) and China (74%). The worldwide average was 55%.
Thailand ranked fifth in e-commerce with 80% of internet users who bought something online via any device, followed by Indonesia (86%), China (82%), Germany (81%), the UK (81%) and worldwide (75%).
In terms of e-commerce average spending per user (ARPU), Thailand reported a meagre US$100, compared with a global average $634.
Thailand ranked fifth users with a mobile wallet, at 41%, following South Korea (55%), Denmark (53%), Kenya (49%) and China (48%). The worldwide average is 37%.
For time spent on social media per day, Thailand ranked eighth at 3.11 hours, with the top three the Philippines (4.12), Brazil (3.34) and Colombia (3.31), while the global average is 2.16 hours.
Thailand was eighth in social media penetration, at 74%, behind the UAE (99%), Taiwan (89%) and South Korea (85%), while the worldwide average is 45%.
The country has 50 million Facebook users, half of them female, and 13 million are on Instagram, 4.7 million are Twitter users and 2.4 million users of LinkedIn.
The global survey based on users aged 16-64 during the second and third quarters found the top five most active social media and messenger platforms for internet users are Facebook (93%), YouTube (91%), Line (84%), Facebook Messenger (72%) and Instagram (65%).
The country's average daily time spent on the internet via any device is 9.11 hours, with 3.44 hours watching TV (broadcast, streaming and video-on-demand) and 1.30 hours listening to streaming music.