AIS leads brands in Twitter engagement
published : 6 Jun 2019 at 04:00
newspaper section: Business
Advanced Info Service (AIS) was the most engaged brand on Twitter in Thailand during the first quarter of 2019, followed by Oishi and Watsons, according to a Twitter report.
In fourth place was Samsung, followed by MK Restaurants, KBank Live, 7-Eleven, L'Oreal Paris, Wall's and Lay's.
The score is based on a mix of the number of likes, retweets and responses a brand's account gets on Twitter.
"What's clear from the first #BrandsOnTwitter report in Thailand is the depth and variety of brands using Twitter in Thailand to engage with customers and communities," said Arvinder Gujral, managing director of Twitter Southeast Asia. "From consumer goods, telecommunications and smartphones to retail and finance, we're seeing various brands using the platform to grow their brands' presence and drive meaningful customer engagement."
According to the report, top brands in Thailand are using Twitter to engage with customers and key demographics. Companies like Samsung are using high-quality videos and hashtags like #GalaxyA50TH and #WeMakeADifference featuring Thai influencers to market to a younger demographic.
KBank Live uses Twitter campaigns to educate customers about personal data protection in a short video format.
According to Twitter research, last year video consumption (video views per day) on Twitter increased by more than 50%. Tweets with videos attracted 10 times the engagement of tweets without video and in-stream video ads (ads that run before a publisher's video on Twitter).
Watsons Thailand was highly active in the first quarter of 2019, sharing beauty tips, competitions and giveaways, plus product reviews and promotions for both in-store and e-commerce offerings.
"We have had a lot of success with Twitter," said Teeravit Chaipamorn, digital and emerging platforms manager for Asia-Pacific at PepsiCo. "While reach is important, targeting is even more so, and what is unique about Twitter are its users. They are often first-time movers and open to new ideas -- so are our consumers. Through Twitter, we have been able to join conversations that matters for our business and helped us connect better with our consumers."