IP agency, CP All to sell GI products online

IP agency, CP All to sell GI products online

Scheme creates more channels for farmers

The Intellectual Property Department is teaming up with CP All Plc, the operator of 7-Eleven convenience stores, to sell geographical indication (GI) products online, the latest scheme to help expand channels for farmers and local producers.

Wanpen Nicrovanachumrus, deputy director-general of the department, said 10 GI products will be available at first through www.shopat24.com, starting in December.

The 10 products include Thung Kula Rong Hai rice, Sangyod Muang Phatthalung rice, Chiya salted eggs, Pakpanang Tabtimsiam pomelo, Nakornchaisri pomelo and Chiang Mai celadon pottery.

GI is a distinctive certificate used to identify a product as originating from a particular country, region or locality that has specific qualities, a reputation or other unique characteristics.

The certification of unique characteristics and quality is expected to increase market value in developed countries.

"Under the partnership scheme, those who want to buy GI products visit www.shopat24.com and choose what they want, then pick them up at the 7-Eleven branch of their choice," Ms Wanpen said. "This is convenient for buyers because 7-Eleven has stores nationwide."

There are 111 registered GI products from 71 provinces in Thailand, with applications for GI products in the remaining six provinces pending the department's consideration.

On Feb 18, the cabinet ordered the Interior Ministry to support and promote provinces developing GI products, which are expected to generate income for the community and add value to local offerings.

The government aims to raise sales from GI products to more than 30 billion baht in five years, linking GI locations to tourism schemes.

GI product sales topped 4 billion baht last year, up from 3.7 billion baht in 2017.

Thailand also has GI registrations in foreign countries for six product items: Thung Kula Rong Hai hom mali rice, Doi Chaang and Doi Tung coffee, and Sangyod Muang Phatthalung rice in EU; Isan indigenous Thai silk yarn in Vietnam; and Lamphun brocade Thai silk in India and Indonesia.

Eight more Thai GI products are pending consideration for foreign markets: Thung Kula Rong Hai hom mali rice, Pakpanang Tabtimsiam pomelo and Phetchabun sweet tamarind in China; Doi Tung coffee in Cambodia and Japan; Phetchabun sweet tamarind and Lamphun golden dried longan in Vietnam; and Doi Chaang coffee and Hauymon pineapples in Japan.


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