YouTube views surge 20%
Comedy, exercise clips most popular
published : 16 Sep 2020 at 08:01
newspaper section: Business
Time spent watching YouTube in Thailand surged more than 20% in the first six months compared with the same period last year, with a considerable rise in time spent watching comedy videos, says YouTube Thailand.
According to the giant video platform, owned by US tech titan Google, more than 450 YouTube channels in Thailand now have more than 1 million subscribers.
"Every one of these channels with more than a million subscribers each is what we call a Gold button channel," Jackie Wang, country manager of Google Thailand, said in a statement.
"The explosion in these channels could not have happened without the rich and diverse content consisting of not just TV stations, but also production houses, music labels, artists and creators of various kinds from every corner of the country."
In terms of Thai TV station channels on YouTube, Workpoint official has the most subscribers with 30.5 million. For creator channels, Kaykai Salaider is in the pole position with 14 million subscribers.
For music labels, GMM Grammy leads the field with 19 million subscribers.
From January to June, the viewing time of comedy videos on YouTube grew by more than 90% year-on-year.
Time watching exercise videos and searches for cooking videos both increased by more than 80% during the same period.
To tap into audiences, YouTube suggests marketers stay engaged by providing a steady stream of fresh content and explore different content formats as multiple categories grow in popularity.
Marketers can reach out all groups of customers on YouTube based on their interests and passions, said the video platform.