AIS Fibre has become the country's third-largest fixed broadband internet service by subscriber base, overtaking TOT, thanks to double-digit growth in subscriber numbers.
Mr Kitti said the country's broadband internet market continues to grow every year.
The fixed broadband unit of SET-listed Advanced Info Service (AIS) saw subscribers reach 1.53 million at the end of the second quarter, up 27% year-on-year and 7.5% quarterly.
AIS Fibre had a market share of 13.5% at the end of June, up from 12% last year.
Its subscriptions have also been driven by the pandemic with more people working from home and studying online.
Kitti Ngarmchatetanarom, head of the fixed broadband department at AIS, said the company was aiming for 1.6 million subscribers by the end of this year in line with the business growth and supported by its service innovation strategies, including the provision of a 24-hour service.
He said Thailand's broadband internet market continues to grow every year.
A total of 6.23 million broadband internet subscribers were recorded in 2015. The number rose to 7.2 million in 2016, 8.2 million in 2017, 9.2 million in 2018, 10.1 million in 2019 and 11.5 million in 2020. The tally is expected to reach 12.9 million by the end of this year.
AIS Fibre's subscriber base was 40,000 in the first year of operation in 2015, before climbing to 1.34 million at the end of last year.
TOT and CAT Telecom merged to become National Telecom (NT) in January this year with a combined fixed broadband internet subscriber base slightly higher than TOT's base.
At current growth rates, AIS Fibre's subscriber base is expected to surpass that of NT early next year, Mr Kitti said.
According to an AIS survey this year, 37% of respondents said they have four connected devices in their households and 28% said they have 5-9 devices in their households. Some 27% said they have 10 devices or more.
AIS said it has set out its "service innovation" strategy by providing high-quality services around the clock.
This combines the strengths of every stakeholder, including employees, sales team, call centre agents, shop staff, installers, engineers, support teams and partners, Mr Kitti said.
They can synergise technology and the automated process throughout the entire system to assist customers as well as have dashboards and monitoring tools that have enabled situation updates, which ensure every household is looked after according to the conditions, he said.
"Services are the key strategy constituting our brand DNA," said Mr Kitti. "Service innovation has become a goal to differentiate the company in a market dominated by price competition, which is not the true way to work for us."
