AIS, Google tie-up on 3D MRT map
published : 3 Nov 2021 at 07:09
newspaper section: Business
Advanced Info Service (AIS) has partnered with Google and MRT to offer an informative and easy to use three-dimensional subway map.
The innovation marks the first time that riders in Thailand can scan a limited-edition MRT ticket and a train route will appear in a 3D format.
The novel digital experience using the AIS 5G network is part of efforts to offer riders an immersive way to explore Bangkok and welcome commuters back to work as Thailand continues its reopening. Riders can also see promotions from participating stores in the Metro Mall on the map.
AIS users can claim free limited-edition MRT tickets at ticket booths located at 4 MRT stations -- Sukhumvit station, Chatuchak Park station, Phetchaburi station and Rama 9 station -- from today.
Pratthana Leelapanang, AIS chief consumer business officer, said the collaboration between AIS, Google and MRT reinforces his goal of providing the public with cutting-edge technology and innovation through the AIS 5G network.
"AIS has brought the potential of network technology to further the development of AIS 5G, which contributes to predominantly connecting with experiences of digital lifestyles of customers in various dimensions," he said.
Mr Pratthana added that the new experience provides a pleasant welcome-back atmosphere for commuters, as many have now returned to work in the office.
Mahir Sahin, Google's director for platforms & ecosystems partnerships in Southeast Asia, said that providing helpful technologies to Thai people has always been part of Google's goals.
"Google Lens is a technology that will help produce a recreational and remarkable experience on smartphones," Mr Mahir said. "For the first time in Thailand, Google has teamed up with AIS and MRT to launch 3D Routing of MRT trains on MRT tickets. AIS customers can download Google Lens app and use it to scan a limited-edition MRT ticket, then the MRT route will be shown in 3D format."
MRT's parent company Bangkok Metro Networks Limited (BMN) has 38 MRT Blue Line stations and 54 MRT trains. Out of the 38 stations, there are nine stations that have the Metro Mall underground.
Witsuwat Amkaphet, managing director at Bangkok Metro Networks (BMN), said the partnership with AIS and Google would help to create a more pleasant experience for riders.
"Passengers will not only get the immersive experience of travelling with the MRT, but it can also help them plan trips to their destinations easier with 3D maps and real-time reporting," said Mr Witsuwat.