Depa set to launch Connexion project

Depa set to launch Connexion project

The Digital Economy Promotion Agency (Depa) is set to launch the Connexion project this month to level up people's skills in creating content via video sharing platforms such as TikTok and YouTube, as a new opportunity to generate income.

Depa president and chief executive Nattapon Nimmanphatcharin said the project was given the nod by Digital Economy and Society Minister Chaiwut Thanakamanusorn as it can help online merchants, young people and ordinary people gain proper skills to produce content on the platforms as another revenue channel during this difficult time.

The Depa is working with Tellscore, a local influencer marketing startup, to develop online courses for the development of such skills. These courses are to be provided free of charge.

Some 10,000 participants are being targeted in the first batch of the Connexion project.

Mr Nattapon said the project could create a new opportunity for young people wishing to become online influencers while helping them enhance their communication skills and produce quality content.

Recently, the Depa also entered into a memorandum of understanding agreement with TikTok to support people in capitalising on the platform as another channel to generate earning and expand sales.

According to Mr Nattapon, the Depa has formed a workshop programme for small and medium-sized enterprises (SMEs) to level up their commercial skills on TikTok.

The agency also has a campaign to raise public awareness of digital technology among people through TikTok.

"Digital knowledge and technology skills could deliver benefits in terms of creating jobs and quality content production," said Mr Nattapon.

Additionally, the Depa is providing a training course for SMEs on how they can comply with the Personal Data Protection Act, which was enforced last month.

The move can help SMEs transform their data management and practices to be in line with required standards, especially for those in the export sector, he said.

Some 30,000 SMEs are associated with the export sector, contributing 12% of the value of the country's exports.

The training course was developed by the Digital Skills Development and Testing Institute, which provides 18 hours of training over the course of three months.

The project targets executives or representatives from more than 1,000 enterprises.

In fiscal 2023, the Depa aims to seek 900 million baht, two-thirds of which will be spent on ongoing construction of the largest building under the Thailand Digital Valley project, located in the Eastern Economic Corridor,



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