Instagram sidelines TikTok-like features following complaints

Instagram sidelines TikTok-like features following complaints

This file photograph taken on March 23, 2022, shows the logo of TikToK displayed on a tablet. (Photo: AFP)
This file photograph taken on March 23, 2022, shows the logo of TikToK displayed on a tablet. (Photo: AFP)

Instagram will pause features that users have campaigned against and complained make the social network too much like TikTok, according to a report in the Platformer tech newsletter Thursday.

Celebrity sisters Kim Kardashian and Kylie Jenner were some of the most vocal users to have posted messages on social media this week calling for the company to "make Instagram Instagram again" and stop trying to be like TikTok networking application.

The slogan sprang from a change.org petition that had received more than 229,000 signatures as of late Thursday.

"Let’s go back to our roots with Instagram and remember that the intention behind Instagram was to share photos, for Pete's sake," the petition read.

Instagram chief Adam Mosseri had responded to the controversy earlier this week with a video on Twitter in which he said the features were a work in progress and being tested with a small number of users.

Changes included playing up short-form video, displaying it full-screen the way TikTok does, and recommending posts from strangers.

"I'm glad we took a risk," Mosseri was quoted as saying Thursday in an interview with Platformer's Casey Newton.

"But we definitely need to take a big step back and regroup."

"If we're not failing every once in a while, we're not thinking big enough or bold enough," Mosseri said.

Mosseri argued that the shift to more video would happen even if the service changed nothing, as users increasingly share and seek video snippets.

"If you look at what people share on Instagram, that is shifting more and more to video over time," Mosseri said.

"We are going to have to lean into that shift."

Meta chief Mark Zuckerberg backed that position during an earnings call Wednesday, saying people are increasingly watching video online.

Both Meta and Google are among companies facing increased competition from TikTok for people's attention and have launched their own versions of short-form video sharing.


Do you like the content of this article?
COMMENT
TRENDING

Indonesia president wants Tesla to make EVs in country

Electric vehicle (EV) maker Tesla must make its cars - not just batteries - in Indonesia, the country's president said on Thursday.

08:44

Jab centre to stay open extra month

Bang Sue Grand Station's Central Vaccination Centre (CVC) will remain open another month until the end of September as the country works to meet the target of providing first booster shots to at least 60% of the population.

08:01

2,110 new Covid inpatients, 27 more deaths

The country registered 27 more Covid-19 fatalities and 2,110 new cases admitted to hospitals during the previous 24 hours, the Public Health Ministry announced on Friday morning.

07:49