Meta adds new tools to help content creators make money on Instagram

Meta adds new tools to help content creators make money on Instagram

The Meta logo is seen on a smartphone in front of the displayed logos of Facebook, Messenger, Instagram, WhatsApp and Oculus. (Reuters photo)
The Meta logo is seen on a smartphone in front of the displayed logos of Facebook, Messenger, Instagram, WhatsApp and Oculus. (Reuters photo)

Meta Platforms has said it was adding a host of new features to Instagram, including a tool to trade digital collectibles, in a move that will help content creators monetise their presence on the social media platform.

Users can soon support creators by buying their non-fungible tokens (NFTs) directly within Instagram, the company said on Wednesday.

The new features will be tested with a small group of creators in the United States, the company said, and added that it plans to expand to more countries soon.

Meta has been rolling out more features for users to make money on its social media apps as it competes for talent with TikTok and others at a time when influencers are pulling in advertising dollars to these platforms.

In tandem with this push, Meta said it was expanding access to subscriptions on Instagram to all eligible creators in the United States to help them earn a more predictable income on the photo-sharing app.

It is also introducing gifts on Instagram, starting with Reels, so creators have a new way to earn money from their fan base.

The company is also launching a professional mode for Facebook profiles, which will allow creators to build a public presence while maintaining their personal Facebook profile.

Do you like the content of this article?
COMMENT (3)

Search for radioactive capsule lost somewhere in Australia

SYDNEY: Mining giant Rio Tinto has lost a tiny, toxic radioactive widget in Western Australia, somewhere along on a 1,400 kilometre stretch of isolated highway through the arid Outback.

11:42

Some 220 Ukrainian athletes, coaches killed in war

KYIV: At least 220 Ukrainian athletes and coaches have died in the war against Russia, with over 340 sports facilities damaged or ruined, Reuters news agency reported Tuesday, quoting Ukraine's sports minister.

11:18

Southeast Asia factories fire up as China reopens

JAKARTA: Asia’s manufacturers are improving at the start of the year as the region becomes more optimistic about how China’s re-opening might help offset an otherwise gloomy outlook for the rest of the world.

10:50