TrueVisions taps new subscribers with TPL
Pay-TV operator TrueVisions expects the Thai Premier League (TPL) will be a new tool to help increase its subscriber numbers in the mid-tier and mass markets.
TrueVisions chief programming officer Attaphonn na Bangxang (second left) and marketing director Sueksit Cholasit (second right) promote their company’s new sports content.
Attaphonn na Bangxang, chief programming and content officer, said its True Knowledge package subscribers can view six TPL football games a week, while viewers with Super Sport or other premium packages can view all 380 games in a season.
The TPL will be broadcast on True Sport 2, True Sport 6, True 10 and True Sport HD 2 as well as its mobile app, TV Anywhere.
True Sport 2 specialises in TPL content with six programmes: TPL Free View, TPL Highlights, TPL of the Day, TPL World, TPL Exclusive and TPL Today.
Sueksit Cholasit, marketing director of TrueVisions, said the True Knowledge and Super Sport packages will be a key marketing tool to expand mass and mid-tier target subscribers.
According to its survey, such subscribers enjoy the TPL and other local sports including badminton, snooker, volleyball, golf and muay Thai.
"The True Knowledge package saw huge growth last year with 600,000 new subscribers. TrueVisions will add 300,000 new subscribers this year," said Mr Sueksit.
Moreover, TrueVisions has launched a top-up service for viewers. Subscribers can view True Knowledge for six months for only 1,200 baht. After six months, they can cancel their contracts without any charge.
The top-up package is another customised marketing tool to draw new subscribers. The strategy has been successful in Hong Kong and Malaysia.
The mid-tier and mass markets will be TrueVisions’ key areas to generate revenue apart from its existing premium subscribers.
Its 13 million subscribers who have TrueVisions set-top boxes can view two TPL games a week for free.
Mr Sueksit said True Move H’s mobile subscribers can view TPL games via its website store truevisions.tv for a charge of 50 baht a week. Football fans are able to view matches of their favourite clubs for a fee of 590 baht per tournament.
Last year, TrueVisions secured TPL broadcast rights for 2014-16 for 1.8 billion baht, eight times higher than the previous three seasons.