Twitter takes note of other apps on smartphones

Twitter takes note of other apps on smartphones

SAN FRANCISCO - Twitter on Wednesday said it would begin tracking which other applications people have installed on their mobile devices in a bid to better target ads and content.

The logo of the social networking website 'Twitter' is displayed on a computer screen in London on September 11, 2013

"We are collecting and occasionally updating the list of apps installed on your mobile device so we can deliver tailored content that you might be interested in," Twitter said in a blog post.

Only lists of applications are being gathered, with no prying into what is being done with those mini-programs, the San Francisco based company said.

The types of applications Twitter users have on their phones and tablets will be used for purposes such as recommending who they might like to "follow" at the service, as well as for targeting ads spotlighted as promoted content.

Twitter users can prevent their app lists being harvested by activating the "Limit Ad Tracking" or "Opt out of interest-based ads" features on Apple or Android mobile devices respectively.

The tactic, which is used by some other ad-supported Internet services, is being added to Twitter's toolbox as the company strives to ramp up revenue and engagement by users.

Do you like the content of this article?
COMMENT

China 'regrets' airship that strayed into US

BEIJING: China voiced regret on Friday for an “unintended” breach of US airspace by what it said was an unmanned civilian airship, after the Pentagon said it was tracking a Chinese spy balloon.

3 Feb 2023

Two drug mules die in border shootout

Two armed drug smugglers were killed in a clash with a patrol of rangers in Chiang Rai along the Thai-Myanmar border on Thursday.

3 Feb 2023

Surge in US hiring surprises markets

WASHINGTON: US job gains surged unexpectedly last month as unemployment slipped to its lowest rate in more than five decades, government data showed on Friday, despite efforts to cool economic activity.

3 Feb 2023