'Riviera Thailand' planned for Gulf beach strip

'Riviera Thailand' planned for Gulf beach strip

The government plans to unveil a high-end tourism campaign in the coastal western provinces, which it said would help boost the income of locals in the region.

Tourism and Sports Minister Weerasak Kowsurat said Sunday that Deputy Prime Minister Somkid Jatusripitak instructed the ministry to unveil the "Riviera Thailand" campaign.

The Thaksin-era plan for a 'Riviera Thailand' covers the west coast from Phetchaburi to Chumphon and including Prachuap Khiri Khan, above. (Photo by Google Maps)

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