Army chief issues ban as Lazada takes more flak

Army chief issues ban as Lazada takes more flak

This picture was posted on an army spokesperson's Facebook account on Monday. The message says Lazada is unwelcomed in military areas, in protest against an advertisement that was in bad conscience.
This picture was posted on an army spokesperson's Facebook account on Monday. The message says Lazada is unwelcomed in military areas, in protest against an advertisement that was in bad conscience.

The army chief on Monday issued an order prohibiting all troops, units and organisations under his command from buying products sold through Lazada's online platform in protest at a recent promotional video claimed to contain a slight on the Thai royal family.

Col Sirichan Nga-thong, an army deputy spokeswoman, said the army chief also banned Lazada vehicles from entering army areas with immediate effect.

"It is an expression of our remit to protect the [royal] institution and impose measures against an organisation that engaged in improper conduct and caused disunity in Thai society," she said.

The content of the Lazada promotion had offended the institution and seriously hurt the feelings of Thai people, claimed Col Sirichan.

The order is a response to an online advertisement by transgender influencer Aniwat Prathumthin, better known by her social media alias of Nara Crepe Katoey, in which she and another woman appeared to also mock the disabled.

The ad, part of Lazada's 5.5 shopping festival campaign and produced by media agency Intersect Design Factory, had intended to use a popular online influencer to target the social media audience.

Nara was contacted by Intersect to perform in the ad, which was shown on her TikTok account.

The video features Nara and a wheelchair-bound woman, identified as Thidarat Chaokuwiang, having fun and joking with each other. It drew criticism from many netizens, some of whom believed the outfit worn by the disabled person was an oblique reference to the royal family.


Do you like the content of this article?
TRENDING

Economy will grow faster in Q3 as investment, tourism return: Arkhom

Thailand's economic growth is expected to accelerate in the third quarter after a weaker-than-expected second quarter as public investment spending increases along with a recovery in tourism, the finance minister said on Wednesday.

17 Aug 2022

Indian smuggler arrested at Suvarnabhumi airport with fox, pythons

An Indian man has been arrested at Thailand's main airport attempting to smuggle out a menagerie of live creatures including a white desert fox and a raccoon, officials said Wednesday.

17 Aug 2022

Investment pledges slump in H1 as foreign projects wane

Investment applications in Thailand dropped by 42% in the first half of 2022 compared to the same period last year, official data showed on Wednesday, led by a sharp fall in foreign projects as the global economy slowed.

17 Aug 2022