Digital TV group complains about World Cup broadcast quota

Digital TV group complains about World Cup broadcast quota

Inside Al Bayt Stadium, Al Khor, Qatar, during the World Cup 2022 opening ceremony on Sunday. (Photo: Reuters)
Inside Al Bayt Stadium, Al Khor, Qatar, during the World Cup 2022 opening ceremony on Sunday. (Photo: Reuters)

Representatives of the Association of Digital Television Broadcasting on Monday protested against the Sports Authority of Thailand's "unfair" allocation of World Cup match live broadcasts.

The association, which represents 34 digital channels according to its website, filed its complaint with the National Broadcasting and Telecommunications Commission.

Spokesman Adisak Limprungpattanakit said the association opposed the SAT's decision to allow True4U to broadcast 32 of all 64 World Cup matches. That went against the NBTC's request that the SAT give equal broadcast access to all terrestrial digital TV operators, he said.

The telecom regulator made the request when it gave 600 million baht to the SAT to help it buy the broadcast rights for World Cup 2022, Mr Adisak said.

True Corporation, which owns True4U, contributed 300 million to the 1.1-billion-baht broadcast rights  purchase and had already choosen the important World Cup matches. That reflected a lack of access and inequality, Mr Adisak said.

On Sunday SAT governor Kongsak Yodmanee insisted that its allocation of rights for channels to broadcast football World Cup matches was fair.

A major sponsor that helped fund national broadcasts of the games for free was eligible to receive the lion's share of the rights, he said.

On Thursday, the SAT reached agreement with Fifa to pay US$33 million (1.1 billion baht) for the rights to broadcast live all 64 matches of  World Cup 2022.


Do you like the content of this article?
COMMENT (16)

Want more pay? Go to the office 5 days a week

LONDON: British companies are starting to pay a “five days in the office” premium to lure in staff who have retained bargaining power because workers are in such short supply, the country’s biggest recruitment agency says.

15:30

Collapsed part of Chiang Mai wall still awaits repairs

Residents living near the Chang Phuak Gate in the Chiang Mai city wall have expressed growing concern about the lack of restoration work despite a collapse four months ago.

15:17

Lunar New Year trips jump 74% in China

BEIJING: Lunar New Year holiday trips inside China surged 74% from last year after authorities scrapped Covid-19 curbs that had stifled travel for three years, media reported on on Saturday.

14:36