Live Beyond The Class Toyota Launches “Toyota Majesty”
published : 19 Aug 2019 at 11:46
Mr. Michinobu Sugata, President of Toyota Motor Thailand Co., Ltd., alongside Mr. Takuo Ishikawa, Chief Engineer of Toyota Motor Corporation, and Mr. Vudhigorn Suriyachantananont, Executive Vice President of Toyota Motor Thailand Co., Ltd., co-presided over the Press Conference to introduce the All-New Toyota Majesty on 16 August 2019, at Bangkok International Trade & Exhibition Centre, Bangna.
First-Ever Experience with Toyota Majesty… Live Beyond The Class
Toyota Motor Thailand Co., Ltd. proudly introduced the latest luxury “Toyota Majesty” van as a high-end people mover that encapsulates the seamless reflection of pure perfection with its uniquely striking and sophisticated design.
The Toyota Majesty offers a complete suite of best-in-class comfort and functionality for customers to enjoy while relaxing on the captain’s seat with electric massage function. The car comes with semi-bonnet style which contributes to ultimate peacefulness and quietness in the cabin, coupled with the newly developed suspension system that helps absorb unpleasant vibration and harshness from all road conditions, so everyone on board can indulge in a sheer sense of joy on all journeys.
The Toyota Majesty also provides Toyota's state-of-art and world-class active safety system through Toyota Safety Sense and has the B20 compatible GD engine. All these exceptional features make it the final answer for those seeking a luxury people mover that fulfils all kinds of superior lifestyles with perfection in virtually all aspects.
Mr. Michinobu Sugata, President of Toyota Motor Thailand Co., Ltd., revealed that: “Probably, many are wondering, ‘What is Toyota Majesty?’, which sounds somewhat unfamiliar at this point in time. This is a successor model of Toyota Ventury, but product-wise completely different from and far beyond Ventury. That’s why we put a new name, ‘Toyota Majesty’”.
“In Thailand, the demand for luxury vans has been quite persistent. Customers in this segment are looking for a personal mover to serve their daily lives positioned as a car in their business scene as well as a pleasure cruiser with their families or friends during weekends. In the case of Toyota, some of those customers have been served by Alphard, our flagship luxury van, but unfortunately, our Alphard could not accommodate the majority of the customers due to its price. Therefore, today, I have great pleasure in introducing to the public the Toyota Majesty as the new luxury but affordable commuter.”
“I would like everybody to see it, touch it, feel it, and hop in it. You will understand why we put the new name.”
Mr. Takuo Ishikawa, Chief Engineer of Toyota Motor Corporation, said: “In recent years, we observed that due to the increasing demand for premium means of transportation, luxury wagons have emerged as the preferred choice. Keeping customer voices in mind, we have developed a vehicle under the product concept of ‘Luxury Mover’. We aim to provide a high quality comfortable mover to meet ever-growing luxury transportation needs.”
He added that these are the main benefits for customers:
1. Luxury Design: Toyota Majesty projects a modern and sophisticated design that makes it stand out from the rest inside the cabin. Customers can feel the high quality and gorgeous space that is expected of a Luxury Mover.
2. Superior Riding Comfort: The superior riding comfort highlighted by its 2 Captain Seats and big seats. Additionally, the new Majesty’s semi-bonnet design, ring frame structure and 4-link suspension ensures top class cabin quietness and comfort. While its 2.8 GD B20 Compatible Engine and 6AT Transmission guarantees a stress-free driving experience with its smooth acceleration.
3. Latest Safety Performance: The new Toyota Majesty is equipped with a wide range of safety specifications such as 9 Airbags, Blind Spot Monitor, Rear Cross Traffic Alert, and Panoramic View Monitor. For top grade, Majesty Grande, it is equipped with the latest Toyota Safety Sense features such as Pre-Collision System, Lane Departure Alert, Auto High Beam and Dynamic Radar Cruise Control.
4. Interior Equipment: The superb interior equipment includes several convenience features such as slide door, push start, 7 USB ports, sunshade, and personal reading lamp that enable relaxation throughout the journey.
5. Guaranteed QDR: All these key customer benefits come with Toyota’s highly dependable quality, durability and reliability.
Mr. Vudhigorn Suriyachantananont, Executive Vice President of Toyota Motor Thailand Co., Ltd., said: “Throughout the past 10 years, the sales volume of luxury vans has increased significantly. Customers look for a big vehicle that offers them excellent comfort.”
He added that the target groups of these segments are:
1. New Gen Families: Customers in this target group want to use the car for personal purposes and for their family. They mainly focus on cars with a spacious cabin, great comfort, top-notch safety and superior value for money.
2. Businesspersons & Top Executives: These customers want to use the car primarily for business purposes or as a position car. They want to own a car that comes with a sense of luxury and high level of comfort.
“To meet the needs of customers, Toyota Majesty has been deliberately designed and developed to be the ultimate luxury van that represents an elegant look with premium quality. Add to this a complete list of cutting-edge functions that provide the greatest comfort similar to what can be experienced in Toyota Alphard. These include Captain Seats and a wide variety of useful functions for ultimate on-road comfort. Developed under the concept of ‘Ever-Better Car’, the Toyota Majesty is fully equipped with Toyota Safety Sense, offering the most outstanding and best-in-class active safety features. Safety is firmly assured with 9 airbags, rear cross traffic alert, and panoramic view, all of which have been thoroughly developed in an attempt to create peace of mind for both the driver and passengers. With the uniquely impressive features, the Toyota Majesty is in the limelight for its stunning design, exceptional comfort and first-rate safety standard. This is why we came up with the slogan ‘Live Beyond The Class’. For this model, we set the monthly sales target at 300 units.”
Mr. Vudhigorn Suriyachantananont concluded: “Customers who are interested in the Toyota Majesty can contact to test drive at Toyota Driving Experience Park (TDEX) located on KM 3 Bangna-Trat Road, or get updated news and information through all of Toyota's communication channels and dealers nationwide.”
Indulge in the ultimate experience of Living Beyond The Class brought to you by “Toyota Majesty”.
Available in 2 shades:
- White Pearl
- Black Mica
With the selection of 3 variants:
- Grande 2,199,000 THB
- Premium 1,899,000 THB
- Standard 1,709,000 THB
*Price is inclusive of standard equipment and special accessories.
**Extra charge of 15,000 THB is incurred for While Pearl.
Experience the Toyota Majesty at Toyota Dealers Nationwide.
For more updated news and information of the product, visit
Specifications Of The Toyota Majesty
“Live Beyond The Class”
NEW CLASS OF ELEGANCE... Unveiling strikingly unique design that defines individual character
- Chromium Front Grille with Luxury Design
- LED Headlights with Daytime Running Light
- Newly-Designed LED Taillights
- Fog Lamps
- Side View Mirrors with Turn Indicator
- 17-Inch Alloy Wheels
- Foldable Rear Seats for more cargo space
- Double Electric Sliding Doors with Jam Protection
NEW CLASS OF CONVENIENCE... Introducing the new experience of journey with high-end comfort
- Wood-Trimmed Multifunction Steering Wheel
- Optitron Dashboard Meter with Multi-Information Display
- Automatic Recliner Seats with Leg Rest
- Four ISOFIX Child-Seat Mounting Points
- Captain Seats with Massage Function
- Climate Control for maximum comfort during the ride
- Cup Holder and 7 USB Slots
- Sunshade and Ambient Lights
- Wider Running Board
NEW CLASS OF SAFETY… Offering maximum safety for peace of mind in all journeys
- Traction Control (TRC)
- Vehicle Stability Control (VSC)
- Anti-Lock Braking System (ABS)
- Brake Assist (BA)
- Emergency Stop Signal
- Auto Limited Slip Difference
- Blind Spot Monitor
- Rear Cross Traffic Alert
- Panoramic View Monitor
- Hill-Start Assist Control (HAC)
TOYOTA SAFETY SENSE
- Pre-Collision System
- Lane Departure Alert
- Dynamic Radar Cruise Control
- Automatic High Beams
NEW CLASS OF CONFIDENCE… Travel with great confidence on all journeys with powerful engine and ever-better driving performance
- 2.8-Liter GD Engine... unveiling strong power from a highly efficient engine which also offers excellent fuel economy and B20 biodiesel fuel compatibility
- Maximum Output: 120 KW (163 PS) / 3,600 rpm
- Maximum Torque: 420 NM / 1,600-2,200 rpm
- 6-Speed Automatic Transmission for smooth riding in all road conditions
- MacPherson Struts in Front Suspension
- Four-Link Coil Spring Rear Suspension
NEW CLASS OF INTELLIGENCE… Enjoying seamless connectivity with T-CONNECT TELEMATICS – fulfilling every lifestyle beyond limits
- GEO-FENCING... sending alarm notification when the car moves from its designated area
- FIND MY CAR... detecting the car’s location through an application
- SOS EMERGENCY SERVICE… supporting coordination in case of emergency for 24 hours*
(*extra charge may be incurred in some cases)
- MY TOYOTA WI-FI... connecting you to as many as 9 devices simultaneously so that you can fully enjoy online entertainment at your disposal*
(*according to the conditions indicated in the package)
- PARKING ALERT… sending alarm notification when the car starts or moves
- OPS (OPERATOR SERVICE)... offering a 24/7 personal assistant who navigates you to the destination and makes reservations on your behalf at leading restaurants so you enjoy sheer comfort on all journeys